Consumer behavior in social commerce: A literature review

Social commerce and the mobile platform: Payment and security perceptions of potential users

“…The term social commerce was first used in 2005 (Zhou, Zhang, & Zimmermann, 2013) to refer to a new style of online marketplace, where consumers could obtain guidance and recommendations from others, share experiences, locate goods and services, and, make purchases (Lu, Fan, & Zhou, 2016). In recent years, social commerce has emerged as a significant subset of the e-commerce domain (Zhang & Benyoucef, 2016) in which consumers involve the use of social media and user contributions to inform their purchasing activities (Hajli, 2015;Hajli & Sims, 2015). Social commerce is therefore a form of commerce resulting from the combination of commercial and social activities, being underpinned by Web 2.0 technologies in order to facilitate customer interactivity and content generation (Hajli, Sims, Zadeh, & Richard, 2017), and in being mediated by social media (Wang & Zhang, 2012), reintroduces to an extent, some of the social aspects of shopping (Lu et al, 2016).…”

“…Huang & Benyoucef (2015) identify a number of features that should be incorporated into social commerce sites, including product information and customer reviews, and the ability to receive payments in order to process purchases. Indeed, purchasing and (by implication) processing of payments is viewed as a key element within the theoretical framework for consumer behavior in social commerce proposed by Zhang & Benyoucef (2016). Payments therefore are routinely viewed as one of the minimum requirements for social commerce sites (Huang & Benyoucef, 2015), and firms should ensure that consumers feel secure when making payments, taking into account, consideration of important associated issues such as trust and risk (Kim & Park, 2013).…”

S-Commerce Transactions and Business Models in Southeast Asia: A Case Study in Thailand

“…The other definition refers to SC as the use of social media to support the interactions of individuals on the Internet and to assist them in purchasing products [1,4]. Previous study classified two major types of SC [1,11,12]. The first type is "social media applications on EC websites" [11].…”

“…Customers can interact with firms or other customers by posting comments and sharing information, pictures and videos over the platforms. With this type of SC, firms can promote brands and create brand loyalty with their customers [12,15] such as www.facebook.com/Starbucks. It also became a popular channel to attract individuals and small retailers marketing their products to potential buyers.…”

A Genetic Programming based Algorithm for Predicting Exchanges in Electronic Trade using Social Networks’ Data

“…One of the novel methods for predicting the behaviour of statistical society is to use social networks [6,7]. The main problem in this paper is that how can information of social networks be used for predictions and improving electronic businesses?…”