2017
DOI: 10.14569/ijacsa.2017.080524
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A Genetic Programming based Algorithm for Predicting Exchanges in Electronic Trade using Social Networks’ Data

Abstract: Abstract-Purpose of this paper is to use Facebook dataset for predicting Exchanges in Electronic business. For this purpose, first a dataset is collected from Facebook users and this dataset is divided into two training and test datasets. First, an advertisement post is sent for training data users and feedback from each user is recorded. Then, a learning machine is designed and trained based on these feedbacks and users' profiles. In order to design this learning machine, genetic programming is used. Next, te… Show more

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Cited by 2 publications
(1 citation statement)
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“…Analysis of users’ behaviour and the herding among them can better predict their future behaviour ( David et al, 2003 ); consumer preferences can be predicted based on the content of keywords and purchase behaviour entered by consumers ( Kim et al, 2001 ; Liu and Toubia, 2018 ); and companies can predict user churn by tracking consumers’ behaviour related to emails ( Ascarza et al, 2018 ). In addition, the prediction of app ad conversions ( Olivier et al, 2014 ) and e-commerce transactions ( Sheikh and Ebrahim, 2017 ) have also received attention from scholars.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Analysis of users’ behaviour and the herding among them can better predict their future behaviour ( David et al, 2003 ); consumer preferences can be predicted based on the content of keywords and purchase behaviour entered by consumers ( Kim et al, 2001 ; Liu and Toubia, 2018 ); and companies can predict user churn by tracking consumers’ behaviour related to emails ( Ascarza et al, 2018 ). In addition, the prediction of app ad conversions ( Olivier et al, 2014 ) and e-commerce transactions ( Sheikh and Ebrahim, 2017 ) have also received attention from scholars.…”
Section: Literature Reviewmentioning
confidence: 99%