Consumer-based assessment of product creativity: A review and reappraisal

Abstract

In the current value-based economy, organizations compete to match customer needs and requirements by adding various types of value to products or programs. One example of this added value is product creativity, which is defined as the originality and appropriateness of a product that elicits a positive affect compatible with the consumer or judge. In this article, the authors review current research on creativity, product development, and consumer behavior and reappraise the current tools to measure product creativity. The overall conclusion of this review and reappraisal is that whereas product creativity shows relevance to consumer behavior, a more detailed model of product creativity and measurement tool needs to be developed and validated before fully understanding the impact of product creativity on consumer attitudes and purchase intentions.

Construction and Comparison of Relationship Models of Urban Tourism Development

“…The result matches the concepts of Jan & Christian (2005), Horn & Salvendy et al (2006). It means that when tourists are identified with innovation marketing, which can directly respond to diverse needs, it can enhance tourists' experiential value.…”

“…Rogers (1995) suggested that product innovation can enhance consumers' positive value. Horn & Salvendy (2006) indicated that if we provide more information of innovative products to consumers, we will positively enhance consumers' experiential value. Based on the above, innovation positively influences customer value.…”

Methodological Issues in Measuring Creativity: A Systematic Literature Review

“…This also applies to those who assert the product-or press-based views of creativity. Accordingly, the instruments used by these researchers often have a particular focus and reflect only a narrow range of the aspects of the creativity construct (Baer & McKool, 2009;Horn & Salvendy, 2006; Lemons, Said-Metwaly, S., Kyndt, E., den Noortgate, W. V. Methodological Issues in Measuring Creativity: ...…”

Surprise and design creativity: investigating the drivers of unexpectedness

“…According to (Besemer & O'Quin, 1999) original ideas are unusual or infrequently seen in a universe of products, while the surprise component is related to reactions to unexpected or unanticipated information. Additional characterizations are added in later publications, consisting in style (Horn & Salvendy, 2006), i.e. the degree to which a product combines unlike elements into a coherent whole, and germinability, i.e.…”