Consumer Awareness in Energy Efficiency for Residential Houses in Peninsular Malaysia

Abstract

Abstract. Most energy efficiency (EE) measures implemented (or yet to be implemented) in Malaysia involve technological interventions, but it will rely on consumer behaviour including their awareness in energy consumption. This paper highlight the energy-saving awareness among consumers for residential houses which involves two main components: i) knowledge and ii) practice. The method for this study is using the questionnaires of 408 respondents from four zones in Peninsular Malaysia. Pearson Correlation analysis technique was used to examine the relationship of several variables with electricity saving awareness. The results of the analysis found that the both components, knowledge and practice have a significant relationship with consumer awareness. It shows that both components are very important to ensure the awareness of EE will be implemented by the consumer.

Does wastophobia bring sustainability in consumers’ responsible behavior? A case of electricity waste management

“…Feedback is a two-way communication dimension widely used in marketing to motivate and change consumer behavior. According to Rahman et al (2016), feedback plays a significant role in electricity consumption awareness. Abrahamse et al ’s (2005) study concludes that feedback is the key for reducing energy consumption.…”

“…Feedback is a two-way communication dimension widely used in marketing to motivate and change consumer behavior. According to Rahman et al (2016), feedback plays a significant role in creating awareness, while Abrahamse et al (2005) argued that feedback is the key for reducing energy consumption. Thus, the study proposes that government and concerned authorities should bring these authorized customer service representatives as advisors of the company into the policy stream to develop awareness about the various aspects of electricity waste.…”

Enerji Verimliliği ve Tasarrufunda Tüketici Algı Yönetimi Yöntemlerinin Değerlendirilmesi

“…Uzak Doğu ülkelerinden Malezya Yarımadası'nda, konutlar için enerji verimliliği konusunda tüketici farkındalığı çalışmasında hane halkı enerji tüketiminde insan davranışının etkileri üzerine dört bölgeden 408 katılımcının yer aldığı bir anket uygulaması gerçekleştirilmiştir (Rahman, Leman, Yusof, & Salleh, 2016). Bu çalışmanın amacı, tüketici farkındalığı bilgisi ve uygulaması olan iki davranışın bir kombinasyonunun ilişkisinin belirlenmesidir.…”

Energy Saving Awareness Among UTM Students

“…However, energy awareness amongst students and staff of Malaysian University is still abstract. The level of high energy awareness is still underdeveloped, so the researchers cannot provide a better energy conservation program at the university [3]. According to [4], energy awareness refers to the energy efficiency whereas Fragidis states the energy awareness alludes to consciousness of how much energy is used.…”