Consumer Adoption of Green Products: Modeling the Enablers

Nath, Vishnu; Kumar, Rupesh; Agrawal, Rajat; Gautam, Aditya; Sharma, Vinay

doi:10.1177/0972150913496864

Cited by 68 publications

(57 citation statements)

References 57 publications

(71 reference statements)

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“…Environmental concern is an important variable that impacts the decision making of consumers (Jain & Kaur, 2004). Studies show that when consumers are highly concerned about the environment, they are more likely to evaluate the effects of their purchases on the environment (Follows & Jobber, 2000;Nath et al, 2013). Schultz (2000) stated three factors of environmental concern: egoistic (i.e., concern for the self), altruistic (i.e., concern for others) and the biospherical.…”

Section: Contemporary Management Research 187mentioning

confidence: 99%

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The Impact of Environment Concern and Attitude on Green Purchasing Behavior: Gender as The Moderator

Dagher

Itani

Kassar

2015

CMR

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The purpose of this study is to examine the moderating effect of gender on the relationship between environmental concern and attitude towards green purchasing behavior from a Lebanese consumer perspective. This study is based on socialization theory, which suggests that individual behavior is shaped by gender expectation in relation to the cultural context. An online questionnaire was used to collect data from Lebanese consumers with independent purchasing power. A total of 326 complete questionnaires were analyzed in this study. The moderating effect of gender was found to be significant and affect both environmental concern and attitude towards green purchasing behavior. The results of this study provide insights for both practitioners and scholars. The findings revealed that green marketers could benefit from increasing the level of environmental concern and attitude among both males and females. It is recommended that marketers, educators and policymakers understand the uniqueness of each market to promote green behavior. Future studies should examine the new social role of females and how it affects the green behavior.

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Section: Contemporary Management Research 187mentioning

confidence: 99%

“…Academic institutions at all levelsschools and universities -need to update their curriculum to address environmental awareness and concerns (Nath et al, 2013;Jabbour, 2009;Kasturi, 2011) in order to develop an environmental attitude that will lead to green behavior both now and in the future.…”

Section: Managerial Implicationsmentioning

confidence: 99%

The Impact of Environment Concern and Attitude on Green Purchasing Behavior: Gender as The Moderator

Dagher

Itani

Kassar

2015

CMR

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“…Luthra et al (2011) This study investigates the barriers to green supply chain management practices in Indian Automobile industry Mangla et al (2012) This study identifies the various drivers and outcome factors and analyzes the interactions between them for a product recovery system Nath et al (2013) Analysis of enablers for the adoption of environmentally friendly products Jia et al (2014) This study analyses the SSCM practices in the Indian mining industry Moduli et al (2013) This study identifies the barrier to green supply chain management practices in Indian mining industries Mangla et al (2014) Analysis of performance of environmentally sustainable supply chains under risks and uncertainty conditions Dubey and Ali (2014) Analysis of flexible manufacturing system(FMS) dimensions and their interrelationship Ware et al (2014) This study used ISM for identifying flexible supplier selection framework Jayalakshmi and Pramod (2015) This study identifies enablers and their relationships for flexible control systems for the industry (3) The self-interaction matrix for the barriers is structured and pair-wise relationships between the systems are developed. (4) The reachability matrix from SSIM is developed and checked for transitivity.…”

Section: Ism Methods and Analysismentioning

confidence: 99%

Impediments to Social Sustainability Adoption in the Supply Chain: An ISM and MICMAC Analysis in Indian Manufacturing Industries

Mani

Agrawal

Sharma

2015

Glob J Flex Syst Manag

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Although sustainability and its adoption have been talked about for many years, attention to social sustainability in the literature as well as practice has been rather limited. In the developing countries, glaring social issues, such as inequality, poor living conditions, child and bonded labour, inappropriate wages and gender discrimination, combined with increased stakeholder awareness, are exerting pressure on the corporates for social sustainability. This research identifies the social sustainability barriers and their inter-relationships, so as to determine the practices that can lead to the adoption of social sustainability in the supply chain of manufacturing industries. The barriers to social sustainability have been identified through an extensive literature review and their relevance has been ascertained through a questionnaire survey and interviews with the experts. The interpretive structural modelling approach has been used to model the contextual relationships among the barriers. The findings show that lack of pressure from the employees' unions, with high driving power and low dependence, leads at the bottom of the digraph. Lack of pressure by stakeholders occupies the second level, while lack of customer requirements, lack of pressure from social organisations and lack of zeal on the part of the skilful policy entrepreneurs are positioned at the middle level. The fourth level is occupied by lack of social concern and inadequate competitive pressure, while at the top of the digraph come lack of regulatory compliance and lack of awareness of social sustainability. The model has been developed based on the opinions of the academics and industry experts, yielding a hierarchical structure of the social barriers and their interrelationships, which is expected to help the supply chain practitioners and policy makers to address the problems in the adoption of social sustainability in manufacturing supply chain.

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“…For each of the four target populations, barriers and market drivers were identified (Nath et al, 2013), a long-term technology roadmap was developed, an implementation plan was proposed, financial needs for these implementation plans were estimated and Strengths, Weaknesses, Opportunities and Threats (SWOT) analyses were conducted to address the strategic positioning of HERL to address the needs of the target population. Further, a proposed plan for HERL's next steps was developed for each population.…”

Section: Analysesmentioning

confidence: 99%

“…Many university-developed advanced technology innovations, including those focused on improving the quality of life for their users, move from research and development, usability studies and clinical research into various stages of commercialization (Seelman, 2013). However, this transition often requires surmounting many challenges and barriers to successful commercialization and widespread adoption (Anokhin et al, 2011;Ball and Preston, 2014;Borisoff, 2010;Martin, 2007;Miller and Acs, 2013;Nath et al, 2013;Sheth and Ram, 1987;Seelman, 2013).…”

Section: Introductionmentioning

confidence: 99%