Construction and Factorial Structure of a Short Version of the Trendsetting Questionnaire (TDS-K)

Batinic, Bernad; Wolff, Hans‐Georg; Haupt, Christiane M.

doi:10.1027/1015-5759.24.2.88

Cited by 24 publications

(36 citation statements)

References 32 publications

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“…Sarkar and Chakrabarti [44] declared that a creative product must be original and functional. Individuals with creative traits and behaviors may be primed to look for, and assess the potential of, new ideas, practices, or products [14]. There is no research to support the idea that trendsetters may display creative traits and behaviors to a greater degree than later adopters.…”

Section: Creative Traits and Behaviors And Trendsettingmentioning

confidence: 99%

“…Further, individuals from individualist and egalitarian cultures may develop more creative traits and behaviors than individuals from collectivist and hierarchical cultures [13]. Appreciation of variety and a future orientation are psychological motivations for environmentally friendly behaviors [14]. Cultures with a future orientation and a concern for quality of life may display more pro-environmental behaviors.…”

Section: Relevant Literature Review and Theoretical Frameworkmentioning

confidence: 99%

“…Trendsetters play an important part in the adoption-diffusion process for new products (i.e., innovations). According to Batinic et al, trendsetters are on the alert for new trends and possess a wide-ranging interest in innovations [14].…”

Section: Trendsetting and Innovation Adoptionmentioning

confidence: 99%

“…Trendsetters are the individuals who are among the first to adopt an innovation [14]. Trendsetters have a greater need for variety than later adopters [57].…”

Section: Pro-environmental Behaviors and Trendsettingmentioning

confidence: 99%

“…"Trendsetting refers to individuals who are among the first to adopt an innovation and then communicate this effectively to others" [14] (p. 88). An important role for trendsetters (aka consumer change agents) is noticing an innovation's potential early in its life cycle and communicating this potential to others.…”

Section: Trendsetting and Innovation Adoptionmentioning

confidence: 99%

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Fashion Trendsetting, Creative Traits and Behaviors, and Pro-Environmental Behaviors: Comparing Korean and U.S. College Students

2017

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Abstract:According to Hofstede's theory of cultural dimensions, cultures differ in cultural values and norms; values and norms that may influence differences in trendsetting, creative traits, and behaviors, and pro-environmental behaviors. Further, because men and women have been socialized within particular cultures, gender differences may exist in trendsetting, creative traits and behaviors, and pro-environmental behaviors. Trendsetters have characteristics that are interrelated with creative traits and behaviors, perhaps inclining them to endorse pro-environmental behaviors. However, the interrelationships among these variables remain unexplored. Thus, the purpose of this study was to examine these three variables among college students in South Korea and the United States (U.S.), specifically looking at cultural and gender differences. Participants were 225 Korean college students and 221 U.S. college students. Questionnaires included demographic items and scales measuring trendsetting, creative traits and behaviors, and pro-environmental behaviors. Data analyses included descriptive statistics, Cronbach's alpha reliability, MANOVA, ANOVA, and SNK posthoc test. Results show that U.S. (vs. Korean) students indicated greater trendsetting and creative traits and behaviors but not greater pro-environmental behaviors. Fashion trendsetting groups in both Korea and the U.S. differed in creative traits and behaviors and pro-environmental behaviors. Among Korean trendsetting groups, reluctant adopters scored lowest on creative traits and behaviors and pro-environmental behaviors. Among U.S. trendsetting groups, trendsetters the scored highest on creative traits and behaviors and pro-environmental behaviors; reluctant adopters scored lowest on pro-environmental behaviors. Theoretical and practical implications are provided for researchers and marketers.

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Section: Creative Traits and Behaviors And Trendsettingmentioning

confidence: 99%

Section: Relevant Literature Review and Theoretical Frameworkmentioning

confidence: 99%

Section: Trendsetting and Innovation Adoptionmentioning

confidence: 99%

“…Trendsetters are the individuals who are among the first to adopt an innovation [14]. Trendsetters have a greater need for variety than later adopters [57].…”

Section: Pro-environmental Behaviors and Trendsettingmentioning

confidence: 99%

Section: Trendsetting and Innovation Adoptionmentioning

confidence: 99%

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Fashion Trendsetting, Creative Traits and Behaviors, and Pro-Environmental Behaviors: Comparing Korean and U.S. College Students

2017

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Are male and female responses to social phobia diagnostic criteria comparable?

Crome

Baillie

Taylor

2012

Int J Methods Psych Res

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Females typically report higher social phobia levels than males in community samples, and this may be due to sex bias in assessment measures. This study aims to establish whether patterns of responding to social phobia diagnostic criteria in the Composite International Diagnostic Interview (CIDI) are comparable across males and females. A subsample of participants in the Australian National Survey of Mental Health and Wellbeing (1997) reporting at least one social fear were selected (n = 1755). Analyses were conducted using a series of multi-group confirmatory factor analyses for categorical data, with unique steps to model invariance of residual variances. Partial, but not full, invariance was established, as males and females differed in their responses to items assessing physical anxiety symptoms at low levels of social fear. Whilst these differences were statistically significant, they are likely not to affect clinical practice or rates of social phobia diagnosis. This supports differences on this measure being interpreted as genuine, and strengthens findings females are more vulnerable to social phobia than males.

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Adoption und Weiterempfehlung neuer Technologien: Die Bedeutung von Trendsetting

Gunnesch-Luca

Moser

Klöble³

2010

markt

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Zusammenfassung Trendsetter sind Personen, die rege Informationen über Innovationen aufnehmen, Eigenschaften von Innovationen (gegenüber anderen Personen) herausstellen sowie diese auch gerne an andere weitergeben und erläu-tern (Batinic et al. 2006). Damit sollte Trendsetting auch bedeutsam zur Erklärung der Verbreitung von Innovationen beitragen. Im vorliegenden Beitrag untersuchen wir dieses in verschiedener Hinsicht: So überprüfen wir, ob die Bereitschaft, Neuerungen zu nutzen, unter Trendsettern tatsäch-lich besonders stark ausgeprägt ist. Es zeigt sich am Beispiel der Übernahme landwirtschaftliche Neuerungen, dass Trendsetting die Vorhersagekraft der drei Prädiktoren der Theorie des geplanten Verhaltens (Einstellung, subjektive Normen und wahrgenommene Verhaltenskontrolle) verbessert -selbst bei zusätzlicher Kontrolle des subjektiven Wissens und bisheriger Erfahrungen. Zudem empfehlen erwartungsgemäß Trendsetter Neuerungen eher an andere weiter. Und schließlich ergibt sich ein Interaktionseffekt: Subjektive Normen (Meinungen anderer Personen über die Neuerung) spielen für Trendsetter bei Weiterempfehlungen eine Wir danken Bernad Batinic und zwei anonymen Gutachtern für ihre wertvollen Hinweise zu einer früheren Version dieses Manuskripts. Teile dieser Studie wurden von der Hans-Frisch-Stiftung gefördert.größere Rolle als für andere befragte Personen. Insgesamt ergeben sich Evidenzen, dass die bevorzugte Ansprache von Trendsettern zur Förderung der Diffusion von Innovationen empfehlenswert ist. Schlüsselwörter Trendsetting · Diffusion von Innovationen · Akzeptanz von TechnologienAbstract Trendsetters are persons who intensively adapt information on innovations, who emphasize the attributes of innovations viz. others persons and who like to pass forward and explain them to others (Batinic et al. 2006). Therefore, trendsetting can be expected to explain the diffusion of innovations. The current paper contributes to this reasoning in various manners: For example, we scrutinize whether trendsetters have a really high propensity to use innovations. In fact, we can show that it is true for the example of agricultural innovations that trendsetting improves the predictive power of the three core variables of the theory of planned behavior (attitude, subjective norms, perceived behavioral control) -even if both subjective knowledge about the innovation and previous experiences are additionally controlled for. Moreover, consistent with expectations trendsetters recommend these innovations frequently. And finally an interaction effect turned out: Subjective norms (i.e. the attitudes of other persons) are for trendsetters even more important when recommending innovations than for other persons. In sum, we present evidences that in order to promote the diffusion of innovations targeting trendsetters is recommendable.

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Construction and Factorial Structure of a Short Version of the Trendsetting Questionnaire (TDS-K)

Cited by 24 publications

References 32 publications

Fashion Trendsetting, Creative Traits and Behaviors, and Pro-Environmental Behaviors: Comparing Korean and U.S. College Students

Fashion Trendsetting, Creative Traits and Behaviors, and Pro-Environmental Behaviors: Comparing Korean and U.S. College Students

Are male and female responses to social phobia diagnostic criteria comparable?

Adoption und Weiterempfehlung neuer Technologien: Die Bedeutung von Trendsetting

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