“…Companies face increased supply chain competition (Antai, 2011;Ashby et al, 2012;Christopher, 1992Christopher, , 2005Christopher, , 2010Cozzolino, 2009;Liu et al, 2014;Massaroni and Cozzolino, 2012;Sahay, 2003) which requires them to adopt a collaborative approach and to act synergistically during value creation and entails somehow moving beyond traditional company boundaries (Rullani, 2010). As Preuss (2005) has stated, lasting environmental sustainability can be assured only if companies move beyond their own confines and establish relationships in order to benefit fully from environmental management.…”