Constructed Stakeholder Personas: An Educational Tool for Social Entrepreneurs

Government Encouraging Social and Economic Development Through by Mixed Capital Bank: Stimulating Social Entrepreneurship

“…The actions developed by Banco were aimed at people who were around its branches, regardless of whether they were its clients. This stance determined the performance of Banco branch managers to act as social entrepreneurs, identifying the stakeholders involved and also understanding their motivations and needs, as proposed by Ortbal et al (2016). This position did not seek Banco's primary stakeholder, who would be of interest if Banco's primary purpose were to obtain benefits, as proposed by Barnett (2019).…”

“…Social entrepreneurship establishes a protagonist role in society's perception of the company, because it is a tool used to overcome social problems and assist in sustainable development (BOZHIKIN et al, 2019), thus expanding the importance of social entrepreneurs' performance, as well as their qualification process. It is noteworthy that companies also need to qualify their employees for this proposal, as social entrepreneurship is an increasingly employed model in addressing social issues in resource-constrained contexts (ORTBAL et al, 2016).…”

“…Acting as a social entrepreneur requires the development of specific skills for this activity. There is a perception of the need for greater attention of the education system to social development (BIKSE et al, 2015), despite the identification of a growing number of academic and professional institutions interested in developing curricula aimed at social entrepreneurs, and to efficient management of social enterprises (ORTBAL et al, 2016). Proper social entrepreneurship performance should enable adequate social impact for beneficiaries (RAWHOUSER et al, 2019).…”