Construct validation of leaders’ motivating language in the context of the hotel industries of Bangladesh and Malaysia

Abstract

Purpose This study aims to validate the motivating language scale developed by Mayfield et al. (1995) in the context of the hotel industries of Bangladesh and Malaysia. Design/methodology/approach For Study 1, data were collected from employees (lower and mid-level) of three to five-star hotels in Bangladesh. Customer-contact employees working in four- and five-star hotels in Malaysia participated in Study 2. Both studies featured a cross-sectional survey design. Findings Factor analysis revealed that both samples provided three-factor solutions for the motivating language scale in both countries. Convergent, discriminant and nomological validity were assessed by testing with outcome variables of motivating language. Research limitations/implications Future studies may use all three versions of the scale (Bengali, Malay and English) to collect data, as all three have been validated. Originality/value By validating the Bengali and Malay versions of the motivating language scale, this study contributes to the leadership language literature, specifically that related to hotel industries in developing contexts.

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“…Data were collected from June to October 2019. Previous research (Rabiul and Yean, 2021;Rabiul et al, 2021a) has suggested that a more than 50% response rate is satisfactory for a pen-paper survey. Therefore, 800 questionnaires were distributed using a purposive sampling technique to obtain at least 384 responses.…”

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