2015
DOI: 10.1177/0309816815607022
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Conspicuous production: Wine, capital and status

Abstract: The recent expansion of the global wine industry, especially in developing countries, has brought to light the apparent phenomenon of conspicuous production. This form of economic activity is characterised by investment decisions that seek status and reputation alongside or, in many cases, ahead of profits. This paper examines the wine industry and uncovers examples of conspicuous production occurring at different scales, from celebrities and individual investors through to national strategies. Although the em… Show more

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Cited by 18 publications
(9 citation statements)
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“…The wine and its elaboration present elements that make it especially interesting, it is not only a product, but it is also a way of understanding life for both those who produce it and for those who consume it. For producers, wine contributes elements of conspicuous production (Overton and Banks, 2015) and for consumers, wine is linked to moments of quality of life enjoyment, which can be expressed both at home and in a restaurant, or by enjoying a wine tourism activity.…”
Section: Introductionmentioning
confidence: 99%
“…The wine and its elaboration present elements that make it especially interesting, it is not only a product, but it is also a way of understanding life for both those who produce it and for those who consume it. For producers, wine contributes elements of conspicuous production (Overton and Banks, 2015) and for consumers, wine is linked to moments of quality of life enjoyment, which can be expressed both at home and in a restaurant, or by enjoying a wine tourism activity.…”
Section: Introductionmentioning
confidence: 99%
“…More specifically, there is some excellent sociological or sociological-esque, industry-critical work out there which is-if not always explicitly, then certainly very strongly implicitly-also society-critical. For example-and this is by no means exhaustive-the geographer John Overton and company's papers on the comparative GI desires and motivations of large vs. small wine-makers in Aotearoa New Zealand (Overton and Murray, 2017) and also on the use of 'fictive capital' and the status associated with vineyard ownership to enhance-even launderindividuals' reputations (Overton and Banks, 2015); the work of their doctoral student-now Dr Kelle Howsonon the validity of South African wines' ethical branding initiatives against a backdrop of the 'dop' system and other labour concerns (Howson et al, 2014); while another Aotearoa New Zealand based geographer-Nick Lewiswrote an excellent piece on the assemblage of the local wine industry and the responses of different scale players to the fall in grape prices after a record 2008 vintage (Lewis, 2014). These geographers definitely err toward highlighting the links between the places of wine and the economics of capitalism.…”
Section: Peter: Well Yes Perhaps… But More To the Point How Does The Sociology Of Wine Specifically Fit Into All Of This?mentioning
confidence: 99%
“…Subjective accounts of the CC of wine in commercial hospitality spaces in China are not hard to find. Other evidence includes accounts that 70% of wine purchased in China is counterfeit (Amber 2017;Shen and Antonopoulos 2016), and reports of the rise in conspicuous investment in wine (Overton and Banks 2015) such as Château Lafite Rothschild. Despite these accounts, little is known about how wine consumption is linked to conspicuous tendencies, or whether wine consumption is merely a reflection of a lifestyle that emulates western tastes.…”
Section: Conspicuous Consumption and Hospitality In Chinamentioning
confidence: 99%