2015
DOI: 10.1002/emt.30090
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Consider the costs of student attrition

Abstract: Efficient enrollment management offices routinely calculate the return on the investment made in recruitment, yield and retention activities. Offices track cost per applicant, cost per enrollee, net tuition revenue, etc. There are national benchmarks for such performance data. For example, the median cost to recruit a student is $2,433 for private colleges and $457 for public colleges, according to research published by Ruffalo Noel Levitz (see https://www.noellevitz.com/papers-research-higher-education/2013/2… Show more

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Cited by 4 publications
(5 citation statements)
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“…High attrition rates also impact universities in more obscure ways as well. For example, low retention rates may result in an increase in the institution’s cost of capital because of lower bond ratings, and university quality rankings are significantly influenced by graduation and retention rates (Marthers, et al, 2015 ). Indeed, graduation and retention rates are weighted at over 20% in the rubric used by US News and World Report to calculate their college rankings.…”
Section: Introductionmentioning
confidence: 99%
See 1 more Smart Citation
“…High attrition rates also impact universities in more obscure ways as well. For example, low retention rates may result in an increase in the institution’s cost of capital because of lower bond ratings, and university quality rankings are significantly influenced by graduation and retention rates (Marthers, et al, 2015 ). Indeed, graduation and retention rates are weighted at over 20% in the rubric used by US News and World Report to calculate their college rankings.…”
Section: Introductionmentioning
confidence: 99%
“…Students who leave prematurely may disseminate vitriolic opinions on the institution resulting in long-term adverse reputational effects. Marthers and et al, ( 2015 ) suggested that reputational deterioration has the potential to threaten the long-term viability of the institution by inculcating a perception that it is not a “good school”. This perception leads to a vicious circle of fewer applications, and potential students who do apply may be less likely to accept if they have been exposed to the negative opinions of others.…”
Section: Introductionmentioning
confidence: 99%
“…Diversos estudios estiman que los costos para los CC de estas iniciativas oscilan entre US$ 1,9 a 2,3 billones anuales, y que adicionalmente otros US$ 500 millones son utilizados en universidades convencionales con el mismo fin, estos valores se han mantenido en términos actualizados, mostrando la prevalencia de la temática y lo complejo de estructurar soluciones adecuadas (MARTHERS; HERRUP; STEELE, 2015). Igualmente, varios estados norteamericanos reportan costos desde diez a cientos de millones de dólares para apoyo de los programas remediales (COLLINS, 2012) …”
Section: Relevancia De La Deserción En La Población Más Vulnerableunclassified
“…Small colleges that depend heavily on revenue sources related to enrollment suffer a great number of consequences when students fail to persist, from direct financial implications to significant reputational damage (Marthers, Herrup & Steele, 2015). The problem of stop-out student attrition is particularly disheartening considering that these students often intend to return to school.…”
Section: Chapter 2: Literature Reviewmentioning
confidence: 99%