"Consciousness" in Energy Conservation Behavior: An Exploratory Study

Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour

“…Specifically, researchers in the area examined attitudes and behavioural intentions towards energy conservation (Heslop et al, 1981;Paladino & Baggiere, 2008), recycling (McCarty & Shrum, 2001, environmental activism (Kilbourne & Pickett, 2008), eco-conscious product purchasing (Schlegelmilch et al, 1996), and 8 willingness to pay higher prices for environmentally-friendly products (Laroche et al, 2001). Some scholars also studied the effect of ecological attitudes and intentions on actual behaviour, finding that there is a positive association between these two sets of constructs (Chan, 2001;Mostafa, 2007).…”

Understanding the determinants of environmentally conscious behavior

“…This model suggests that environmentally conscious consumer behavior will be best predicted by an individual's attitudes toward the environment. However, early research using this model found general environmental attitudes to be a poor predictor of behavior (Heslop, Moran, & Cousineau, 1981;Ritchie, Gordon, McDougall, & Claxton, 1981;Verhallen & Van Raaij, 1981;Webster, 1975).…”

Preliminary assessment of the Louisiana Home Energy Rebate Offer program using IPMVP guidelines

“…These factors are directly observable and relatively easy to compile, and most often, are the only variables that need to be considered. We recognize, however, that for some households ''easy to compile" data might not be sufficient to develop a reliable baseline model, and other variables related to household characteristics or behavior aspects, which are generally more difficult to collect, may be useful to explain consumption [16].…”