Connotation Creation Techniques on Title of Political News in Online Mass Media

Abstract

Nowadays, many people choose to read political news by online mass media because it is faster to access than print media. With one click, the reader gets new information. What's more, online news is also linked to social media, such as Facebook. Only the headlines and images are displayed, then the reader can click to get the full news. These conditions make online news writers often make exaggerated titles with languages that are full of sense of value or connotation to attract readers.This study presents connotation techniques on political news titles in online mass media. The data sources are political news published on detiknews.com, tribunnews.com, liputan6.com, sindonews.com, and viva.com in May -June 2019. Data was collected using skillful free listening techniques and analyzed by pragmatic matching techniques. As a result, the connotation in the title of political news online mass media was created with meaning relation techniques, such as polysemy, homonymy, and synonymy.