Connecting the Countryside via E-Commerce: Evidence from China

Couture, Victor; Faber, Benjamin; Gu, Yizhen; Liu, Lizhi

doi:10.1257/aeri.20190382

Cited by 78 publications

(61 citation statements)

References 21 publications

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“…However, despite the significant positive effect of e-commerce in increasing the income of farmers, there is evidence that uneven regional development has impacted the adoption of e-commerce. A recently published study suggests that some of the promises by e-commerce giants, such as Rural Taobao have been oversold (Couture et al, 2021 ) despite having more than 3,000 rural marketplaces branded as “Taobao Villages” based on their high concentration of online sales (AliResearch, 2019 ). A huge difference exists among different villages; particularly among the impoverished region in the western area and special poor areas such as Tibet, Ningxia, Gansu, Xinjiang, Guizhou, Guangxi, and Yunnan.…”

Section: Review On Micro Agri-business Enterprises and E-commerce In ...mentioning

confidence: 99%

E-commerce adoption among micro agri-business enterprise in Longsheng, China: The moderating role of entrepreneurial orientation

Liow²,

Yuan³

2022

Front. Psychol.

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E-commerce in agri-business enterprises is a potent force in eradicating rural poverty in China. However, it has not reached its potential as many of the agri-business enterprises in rural areas are slow in re-thinking their distribution channel and implementing e-commerce. This study utilizes the multidimensionality of the Tornatsky and Fleisher Technology-Organization-Environment (TOE) framework to provide insights into why rural agri-business enterprises are not adopting e-commerce strategies. Specifically, it examines the moderating role of entrepreneurial orientation (EO) on the relationship between the sub-variables in the three contexts and e-commerce adoption. Empirical data from 192 micro agri-business enterprises were analyzed using PLS-SEM. The results show that relative advantage, organization readiness, competitive pressure, and government support have a direct positive impact on e-commerce adoption except for cost. The results also show that EO does not have a significant role in moderating the variables in the organizational context and environmental context. EO only moderated the relationship between relative advantage in the technology context and e-commerce adoption. This study advances research on e-commerce adoption by highlighting the importance of the owners' EO as a moderator between TOE factors and e-commerce adoption. It suggests that entrepreneurship must be pursued vigorously among agribusiness owners in rural China to enhance the adoption of e-commerce.

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Section: Review On Micro Agri-business Enterprises and E-commerce In ...mentioning

confidence: 99%

E-commerce adoption among micro agri-business enterprise in Longsheng, China: The moderating role of entrepreneurial orientation

Liow²,

Yuan³

2022

Front. Psychol.

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“…The convenience of logistics, as a prerequisite for e-commerce infiltration, directly affects the transaction cost of farmers' online sales. Farmers' willingness to engage in e-commerce would be hindered by the lack of postal services or the difficulties to efficiently obtain agricultural market information in the nearby area (Couture et al, 2021). As we would expect, when the models are estimated with the village fixed effect, these impacts disappear because the variations of these two variables are mainly among villages rather than over time.…”

Section: 2mentioning

confidence: 99%

Facilitating inclusive ICT application and e‐Commerce development in rural China

Huang

et al. 2022

Agricultural Economics

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Application of information and communication technologies (ICTs) in general and e-commerce development in particular is increasingly becoming one of the important driving forces of transforming rural economy in China. Based on two sets of household survey datasets in 2015-2019, this study documents the overall trends of major ICTs' adoption and e-commerce in rural China and farmers' selling fruits online in more developed e-commerce villages in two provinces, and examines the enabling and constraint factors for farmers to adopting ICTs and using ecommerce to sell products. The results show that, although the increase has been impressive, there is still plenty of room for the diffusion of ICTs and e-commerce. Empirical analyses suggest that human capital, social network, resource endowment, ICT infrastructure and locations are the main determinants of household's or individual's adoption of ICTs, and the producer selling their fruits through e-commerce. Moreover, this study provides new and strong evidence of intergenerational support for aged and less schooling farmers from their children to engage in online sale. However, this study also points out that a new digital divide on the spreads of ICTs and e-commerce has emerged across regions and among farmers in rural China. The paper concludes with several policy implications on fostering rapid and inclusive ICT application and e-commerce development in rural areas in the coming digital era.

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“…In addition, digital technology applied to the agricultural industry can not only reduce the cost of agricultural production, but also provide specialized guidance, making production decisions more scientific and efficient, and significantly increasing the efficiency of agricultural production [27]. At the same time, in the digital economy, rural residents have more access to information and can use the Internet platform to acquire more knowledge and change their way of thinking, which can greatly help to improve their production and living conditions and, to a certain extent, increase the overall income level of rural residents [28,29].…”

Section: Theoretical Mechanisms and Research Hypothesesmentioning

confidence: 99%

Digital Economy Development and the Urban–Rural Income Gap: Intensifying or Reducing

Jiang

2022

Land

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Based on theoretical analysis, this study examines the relationship between the development of China’s digital economy and the urban–rural income gap by using an empirical model to test panel data for 30 provinces in China from 2009 to 2019. The results of the study reveal that (1) there is a “U-shaped” relationship between the digital economy and the urban–rural income gap, with the gap narrowing in the early stages of development and widening in the medium-to-long term. (2) The development of the digital economy in peripheral regions will have an impact on the urban–rural income gap in the region through spatial spillover. (3) The heterogeneity tests reveal that the digital economy has a stronger impact on the urban–rural income gap in western China and a weaker impact in the east. (4) A double difference test using “Broadband Rural” construction as a policy shock variable reveals that the pilot project helped reduce the urban–rural income gap. This study deepens our understanding of the digital economy for integrated urban–rural development. It provides a theoretical basis and practical experience for enhancing the living standard of rural residents and promoting the integrated development of urban and rural areas.

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Connecting the Countryside via E-Commerce: Evidence from China

Cited by 78 publications

References 21 publications

E-commerce adoption among micro agri-business enterprise in Longsheng, China: The moderating role of entrepreneurial orientation

E-commerce adoption among micro agri-business enterprise in Longsheng, China: The moderating role of entrepreneurial orientation

Facilitating inclusive ICT application and e‐Commerce development in rural China

Digital Economy Development and the Urban–Rural Income Gap: Intensifying or Reducing

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