Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey

Dobscha, Susan; Coleman, Catherine; Drenten, Jenna M.; Ferguson, Shelagh; Finkelstein-Young, Stacey; Gurrieri, Lauren; Harrison, R. A.; Hein, Wendy; Houston, H. Rika; McVey, Laura; Cherup, Abigail Nappier; Östberg, Jacob; Ourahmoune, Nacima; Peñaloza, Lisa; Pounders, Kate; Prothero, Andy; Bettany, Shona; Sredl, Katherine; Steinfield, Laurel; Zeyer, Linda Tuncay; Genmac,

doi:10.1007/s11002-021-09588-2

Cited by 7 publications

(3 citation statements)

References 17 publications

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“…Meanwhile, injustices and inequalities persist in the marketing academy, including in academic journals, awards and conferences (Prothero & McDonagh, 2021; Prothero & Tadajewski, 2021). A recently published marketing climate survey highlights persistent gendered and racial inequities in our field (Galak & Kahn, 2021), with important suggestions and directions offered to further interrogate and address these issues (Bradford & Perry, 2021; Dobscha et al, 2021). In the context of Australasia, the marketing academy (ANZMAC) is also facing significant pressure to define its identity, consider societal and stakeholder relevance and address the increasing toll that academia is having on the physical, mental and social wellbeing of marketing academics.…”

Section: Marketing Academia: a Changing Environmentmentioning

confidence: 99%

The Future of the Australasian Marketing Academy: Challenges and Priorities

Gurrieri

Reid

2022

Australasian Marketing Journal

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In this introduction to the special section on the future of the Australasian marketing academy, we reflect on the rapidly changing academic environment and the challenges and priorities this raises for the marketing discipline. Specifically, we consider the value of marketing education and research to stakeholders, how marketing can contribute to emerging challenges across business and society, how the marketing academy can amplify marginalised voices and be more inclusive, and the health and wellbeing of marketing academics. Next, we present key findings from research we conducted to examine issues of equity, inclusion and wellbeing within the Australian and New Zealand Marketing Academy (ANZMAC) member environment. We highlight which problems persist and where change is needed to challenge exclusionary dynamics and foster a more inclusive academy. To unpack and draw further attention to these issues, we then introduce the six papers that comprise the special section. Collectively, these papers present provocations on the future of the Australasian marketing academy and invite you to consider where we should be headed and what actions must be taken.

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Section: Marketing Academia: a Changing Environmentmentioning

confidence: 99%

The Future of the Australasian Marketing Academy: Challenges and Priorities

Gurrieri

Reid

2022

Australasian Marketing Journal

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“… 1. We note critiques of Galak and Kahn’s (2021) codification of discrimination, harassment and assault within the marketing academy, and agree this issue is underestimated (Dobscha & GENMAC (Gender, Markets, Consumers) Board, 2021; Pew et al, 2021). …”

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confidence: 80%

Gender Equity in the Marketing Academy: From Performative to Institutional Allyship

Dobele

Ferguson

Hartman

et al. 2021

Australasian Marketing Journal

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The fair treatment of women in the workplace, where they experience both opportunities and constraints, has been on and off higher education agendas for decades. Yet, institutionalised gendered constraints still shape the careers of female academics, including those in the marketing academy, resulting in disrupted or obstacle-heavy career journeys and the underrepresentation of women in senior positions. Furthermore, progress towards gender equity is hampered by institutional resistance to change, favouring performative rather than genuine and transformational institutional allyship. We draw upon personal experiences, recollections and anecdotes garnered over the years – synthesised with literature – to examine systemic gendered constraints within our collective career span. We propose institutional allyship as the intentional efforts needed by the marketing academy to address systemic and structural gender inequities and achieve second-order change by integrating gender equity outcomes throughout organisational decision-making. Specifically, we suggest nominated actions within a Gender Equity and Inclusion Charter for the Australian and New Zealand Marketing Academy (ANZMAC) and its member universities as a first step.

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“…The paper concludes with recommendations for academic researchers and practitioners that prescribe analytic, reflexive and administrative training, and that call for institutional support and policies to foster and reward more diverse, relevant, and ethical research regarding gender specifically, and that pertaining to the field overall. In addressing these issues in academia, our work responds to research initiatives in this journal for Better Marketing for a Better World, and to challenges regarding gender conduct (Galak andKahn 2021, Dobscha andGenmac 2021) and faculty performance (Krishna and Orhun 2022). In addition, we develop recommendations for industry marketing research that leverages value-based commitments, practices, and stances in addressing the treatment and representation of gendered persons and communities.…”

Section: Introductionmentioning

confidence: 99%

The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments

Peñaloza¹,

Prothero²,

McDonagh³

et al. 2023

Journal of Marketing

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This systematic literature review enhances paradigmatic/metaphysic analyses by examining how value-based commitments, intellectual personae, and stances impact the diversity, relevance, and consideration of ethics in gender research published in the top-tier marketing journals over the past 30 years. Theoretical contributions: 1) explain how commitments to research values and practices constitute personae and particular stances towards research, 2) attribute value commitments to positivist/ quantitative as well as humanist/qualitative research, and 3) implicate stances that favor particular theories and procedures in the hierarchical development of gender research and its marginalization in our field. Recommendations elaborate the analytic, reflexive and administrative training and research activities that will foster and reward more relevant, accurate, and ethical research on gender in the marketing academy and in industry. This work is of interest to persons dealing with gender identities, communities, and social issues, those working for greater gender representation and participation in firms and civic organizations, and those concerned with leveraging better marketing research for a better world.

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Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey

Cited by 7 publications

References 17 publications

The Future of the Australasian Marketing Academy: Challenges and Priorities

The Future of the Australasian Marketing Academy: Challenges and Priorities

Gender Equity in the Marketing Academy: From Performative to Institutional Allyship

The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments

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