Conformity under Conditions of Simulated Group Pressure as a Function of the Need for Social Approval

Strickland, Bonnie R.; Crowne, Douglas P.

doi:10.1080/00224545.1962.9712366

Cited by 79 publications

(45 citation statements)

References 8 publications

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“…Crowne and Marlowe (1960) saw pathological implications in some of the items in the SD scale, and they returned to the lie-scale approach for their new measure of social desirability. In addition, they played down explanations like faking and desirable responding when interpreting scores on their scale and referred instead to a "need for social approval, " which they then investigated by correlating their scale with methodologically independent, objective, life-situational or labora:"tory measures of personality (Barthel & Crowne, 1962;Crowne & Marlowe, 1960Marlowe, 1962;Marlowe & erowne, 1961;strickland & Crowne, 1962strickland & Crowne, , 1963. Milholland (1964) Bias variance might be easier to extract and pin down if one only knew how it combined with the other sources of variance to produce scores on present-day SD scales.…”

Section: Acquiescencementioning

confidence: 99%

Response Styles as Personality Variables: A Theoretical Integration of Multivariate Research1

Damarin¹,

Messick²

1965

ETS Research Bulletin Series

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Factor analytic and correlational studies of response styles have been reviewed for evidence relating stylistic responding to objective or performance measures of personality traits. The evidence strongly suggests that correlations among measures of any one style, such as acquiescence, are determined by more than one basic personality disposition. At least two such basic traits operate in the area of acquiescence; two more appear in the area of desirable responding, and two or three may underlie extremity of response. The evidence also tends to suggest that scores on many current response style variables are nonlinear functions of the basic trait variables. Theories about the psychological nature of these underlying traits are discussed, developed, and compared with findings in the current literature.

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Section: Acquiescencementioning

confidence: 99%

Response Styles as Personality Variables: A Theoretical Integration of Multivariate Research1

Damarin¹,

Messick²

1965

ETS Research Bulletin Series

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“…Some scale items refer to styles of dress, etc., which have dramatically changed since the scale was published in 1961. It is important to note that studies that obtained a positive relationship between conformity and Marlowe-Crowne social approval (e.g., Marlowe and Crowne, 1961;Strickland and Crowne, 1962) predate studies that found no such relationship (e.g., Hollander, Julian and Haaland, 1965;Breger, 1966;Wiesenthal, The effects o f reinforcement and social approval on conforming behaviour 307 1973; and the present study).…”

Section: ; Wiesenthal Et Al 1973; and Endler Et Al 1972)mentioning

confidence: 87%

“…Moeller and Applezwelg (1957) using the Asch (1956) experimental paradigm found that college females with a high need for social approval and a low need for self approval (as measured by the Behavior Interpretation Inventory) conformed more than females with the opposite motivational profile. Similarly, Marlowe and Crowne (1961), and Strickland and Crowne (1962) found that conforming behaviour was related to the need for social approval (as measured by the Marlowe-Crowne Social Desirability Scale).…”

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confidence: 95%

The effects of reinforcement and social approval on conforming behaviour

Endler

Minden

North

1973

Euro J Social Psych

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A bstractThe effects of reinforcement, social approval and sex on conformity were studied. Seventy-two Conformity was explained in terms of social learning, and it was suggested that the situational factor of reinforcement was a more important determinant of conformity than the motivational factor of social approval. The modified conformity scoring procedure used focuses on the conformity process.The present study examines the joint effects of situational and motivational (personality) factors on conforming behaviour. EndIer (1965, 1966), and EndIer and Hoy (1967) found that subjects who were reinforced for agreeing with a contrived group consensus conformed more than those who were reinforced for disagreeing, with the

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“…It was perhaps a surprise when Asch [3,4] found that people will do this even in cases where they can obviously determine that others are incorrect. Although the notion of conformity has been studied extensively in social psychology [3,4,10,14,19,39] and more recently in neuroscience [13,25], to the best of our knowledge, it has not been investigated in the context of online im problem.…”

Section: Introductionmentioning

confidence: 99%

Conformity-aware influence maximization in online social networks

Bhowmick

Sun

et al. 2014

The VLDB Journal

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Influence maximization (im) is the problem of finding a small subset of nodes (seed nodes) in a social network that could maximize the spread of influence. Despite the progress achieved by state-of-the-art greedy im techniques, they suffer from two key limitations. Firstly, they are inefficient as they can take days to find seeds in very large realworld networks. Secondly, although extensive research in social psychology suggests that humans will readily conform to the wishes or beliefs of others, surprisingly, existing im techniques are conformity-unaware. That is, they only utilize an individual's ability to influence another but ignores conformity (a person's inclination to be influenced) of the individuals. In this paper, we propose a novel conformityaware cascade (c 2 ) model which leverages on the interplay between influence and conformity in obtaining the influence probabilities of nodes from underlying data for estimating influence spreads. We also propose a variant of this model Electronic supplementary material The online version of this article (called c 3 model that supports context-specific influence and conformity of nodes. A salient feature of these models is that they are aligned to the popular social forces principle in social psychology. Based on these models, we propose a novel greedy algorithm called cinema that generates highquality seed set for the im problem. It first partitions, the network into a set of non-overlapping subnetworks and for each of these subnetworks it computes the influence and conformity indices of nodes by analyzing the sentiments expressed by individuals. Each subnetwork is then associated with a cog-sublist which stores the marginal gains of the nodes in the subnetwork in descending order. The node with maximum marginal gain in each cog-sublist is stored in a data structure called mag-list. These structures are manipulated by cinema to efficiently find the seed set. A key feature of such partitioning-based strategy is that each node's influence computation and updates can be limited to the subnetwork it resides instead of the entire network. This paves way for seamless adoption of cinema on a distributed platform. Our empirical study with real-world social networks comprising of millions of nodes demonstrates that cinema as well as its context-aware and distributed variants generate superior quality seed set compared to state-of-the-art im approaches.

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Conformity under Conditions of Simulated Group Pressure as a Function of the Need for Social Approval

Cited by 79 publications

References 8 publications

Response Styles as Personality Variables: A Theoretical Integration of Multivariate Research1

Response Styles as Personality Variables: A Theoretical Integration of Multivariate Research1

The effects of reinforcement and social approval on conforming behaviour

Conformity-aware influence maximization in online social networks

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