“…Values predict a variety of decisions and behaviours (Bardi & Schwartz, 2003; Lonnqvist, Leikas, Paunonen, Nissinen & Verkasalo, 2006; Sagiv, Sverdlik, & Schwarz, in press; Schwartz, 1996; Verplanken & Holland, 2002). Therefore, by affecting the situations and activities in which people are engaged, values affect the context in which people become conflicted.…”