Configuring the governance and management of strategic networks for higher performance

Wegner, Douglas; Dias, Marcelo Fernandes Pacheco; Azevedo, Ana Cláudia; Marconatto, Diego Antônio Bittencourt

doi:10.1108/jbim-07-2021-0336

Cited by 5 publications

(4 citation statements)

References 100 publications

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“…To the best of our knowledge, none of the studies have explored under-researched areas of digital platforms for causerelated B2B marketing using the configurational fsQCA approach (Gligor et al, 2021;Shree et al, 2021). Few studies only explore the methodological application of fsQCA in the relational B2B context (Vlachos, 2021;Lacoste et al, 2023;Tzempelikos, 2020;Wegner et al, 2022); the present study adds to this body of academic knowledge.…”

Section: Discussionmentioning

confidence: 96%

Adoption of digital platforms by sponsoring organisations and NPOs for cause-related B2B marketing programs: a fsQCA exploration

Amawate

2023

JBIM

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Purpose Cause-related B2B marketing programs involve sponsoring organisations working with B2B suppliers with the help of non-profit organisations (NPOs) on practises relating to environmental friendliness, workforce diversity, human rights, safety, philanthropy and business ethics. The study aims to identify the combinatory factors driving the adoption of Digital B2B platforms for managing cause-related B2B marketing programs. Design/methodology/approach The study adopts an innovative approach of fuzzy-set qualitative comparative analysis (fsQCA) on data collated from top corporations in India supporting cause-related B2B marketing programs. Sponsoring organisations and NPO dyads (i.e. survey both) filled out an email survey on 264 cause-related B2B marketing programs. Findings The study establishes that the combination of technological, organisational and environmental factors would lead to the adoption of Digital B2B platforms in managing cause-related B2B marketing programs. The study identifies six combinations of these factors for adopting Digital B2B platforms within and across sponsoring organisations and NPOs. Practical implications The study findings would aid cause-related B2B marketers in developing Digital B2B platforms’ capabilities by understanding the different combinations of factors driving adoption. Digital B2B platforms’ capabilities can improve market performance if developed as core competencies. Social implications The study findings would enable improvements in the implementation and performance of cause-related B2B marketing programs. Better management of cause-related B2B marketing programs would help increase beneficiary coverage and the realisation of societal goals. Originality/value To the author’s knowledge, this is the first study to apply the TOE framework in conjunction with complexity theory to explain the diffusion of adoption of Digital B2B platforms for managing cause-related B2B marketing programs.

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Section: Discussionmentioning

confidence: 96%

Adoption of digital platforms by sponsoring organisations and NPOs for cause-related B2B marketing programs: a fsQCA exploration

Amawate

2023

JBIM

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“…These considerations shed light on the relevance of an external orientation that, in general terms, concerns interorganizational collaborations (Wegner et al, 2022;Dagnino et al, 2016). In particular, circular innovation, as eco-innovation, requires changes considering not only the company level but also the supply chain level (Ghisellini et al, 2016).…”

Section: Literature Backgroundmentioning

confidence: 99%

A circular innovation strategy in a supply network context: evidence from the packaging industry

Cantu,

Tunisini

2023

JBIM

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Purpose The research question is how can a company implement a circular innovation in a supply network context? Leveraging the main conceptual and interpretative models of the industrial marketing and purchasing thinking, this study aims to investigate the interplay between the process of circular innovation development and the changes in the structure and dynamics of the supply network in which innovation takes place. Design/methodology/approach This research applies a case study design focusing on participant interaction dynamics. The case relates to an industrial company producing an innovative coating solution for compostable packaging. The data used to develop the case study came from multiple sources but primarily from semistructured interviews that cover the implementation of the circular innovation and the configuration of the circular network. Findings The dynamics of interconnected relationships can configure a circular network that interconnects business and non business actors through vertical, horizontal and heterogeneous relationships. The network configuration is supported by the new mobilizer actor that facilitates the sharing of circular knowledge within the circular network, together with the sharing of a market orientation and entrepreneurial orientation within the supply network, through the educational learning path. Originality/value This paper aims to contribute to a new understanding of how circular innovation can be developed, adopted and diffused. In a network, when circular innovation takes place, the focal issue is not the new product or technology in itself but how such innovation is developed and implemented by and through the reconfiguration of the business and non-business relationships into circular network.

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“…This emerging technique has been gaining prominence in MCS research (Frare and Beuren, 2021;Samagaio et al, 2018) and relational governance research (Adams and Graham, 2017;Sjödin et al, 2019). The fsQCA allows the identification of causal configurations that lead to the same outcome (Ragin, 2008), pervading the concept of equifinality (Fiss, 2011), that is, various organizational configurations that lead to the same result (Rahman et al, 2022;Wegner et al, 2022). This study uses fsQCA to examine which combinations among the variables (enabling MCSs, interorganizational learning, interorganizational coordination, length of association with the park and firm size) lead to high levels of conflict management.…”

Section: Data Analysis Techniquesmentioning

confidence: 99%

Does enabling control systems and relational capabilities foster conflict management in innovation ecosystems?

Luiz,

Frare,

Beuren

2023

JBIM

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Purpose This paper aims to analyze the effects of enabling management control systems (MCSs) and relational capabilities (interorganizational learning and coordination) on conflict management in innovation ecosystems. Design/methodology/approach Shedding light on relational governance, structural equation modeling (symmetric analysis) and qualitative comparative fuzzy-set analysis (asymmetric analysis) were applied to a sample of 164 Brazilian firms associated with science and technology parks (STPs), a specific type of innovation ecosystem. Findings The results of the symmetric analysis showed that enabling MCSs have a direct and positive effect on conflict management, as well indirect effects through interorganizational learning and coordination. The results of the asymmetric analysis indicated four solutions to promote high levels of conflict management, with enabling MCS solutions standing out, as they are present in the majority of cases in the sample. Originality/value Interorganizational conflict in innovation ecosystems are inevitable, but the previous literature is inconclusive about how the interrelation between MCS and relational capabilities can foster the management of these conflicts. By providing evidence on the predictors and solutions that lead to high levels of conflict management, this study presents valuable insights into how firms and STPs can mutually promote organizational and relational benefits throughout the innovation activities developed among those involved in innovation ecosystems.

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Configuring the governance and management of strategic networks for higher performance

Cited by 5 publications

References 100 publications

Adoption of digital platforms by sponsoring organisations and NPOs for cause-related B2B marketing programs: a fsQCA exploration

Adoption of digital platforms by sponsoring organisations and NPOs for cause-related B2B marketing programs: a fsQCA exploration

A circular innovation strategy in a supply network context: evidence from the packaging industry

Does enabling control systems and relational capabilities foster conflict management in innovation ecosystems?

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