“…Interviews with seven experts were conducted, who are affiliated with distinguished UK academic institutions, organisations and the technology/food industry. The selected experts represent significant areas of expertise, proficiency and In the e-commerce food sector, digital platforms allow real-time searching and order placement, inducing horizontal value creation and network effects Digital platform-based business model development is increasingly essential, allowing better collaboration and disintermediation in supply chains (Akter et al, 2022); (Behnke and Janssen, 2020); (Cenamor et al, 2017); (Chan et al, 2023); (Ciulli et al, 2019); (Dablanc et al, 2017); (De Reuver et al, 2018); (Dolgui et al, 2020); (Hahn, 2020); (Han et al, 2022); (Hein et al, 2020); (Ivanov and Dolgui, 2019); (Ivanov and Das, 2020); (Joglekar et al, 2022); (Kapoor and Vij, 2018); (Li et al, 2020); (Mallinson et al, 2016); (Parker et al, 2016) Element 2: Structural variety Refers to a breadth of interchangeable raw materials, components and products available within an interactive platform ecosystem required for procurement to intermediates or final customers. Reduced complexity and unified SC interactions aid in reducing the need for "certainty" throughout a SC network In a dynamic environment, supply chains must manage risks by balancing performance and efficiency while improving data flows, materials d...…”