Conducting Online Surveys

Sue, Valerie M.; Ritter, Lois A.

doi:10.4135/9781506335186

Cited by 285 publications

(259 citation statements)

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“…The internet was used to save time and money and access a large number of participants (Sue and Ritter, 2007) and it is a good way of recruiting the affluent segments of Chinese society (McKinsey, 2013). A hyperlink to the survey was placed on a wine merchant channel in order to increase the response rate.…”

Section: Methodsmentioning

confidence: 99%

Innovations in the agro-food system

McCarthy

Liu

Chen

2016

British Food Journal

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ResearchOnline@JCU 1Innovations in the agro-food system: adoption of certified organic food and green food by Chinese consumers Abstract PurposeThe purpose of this paper is to identify the factors driving the adoption of 'green innovations' notably green food and certified organic food and to examine the attitudes of Chinese consumers towards genetically modified food. Design/methodology/approachA mixed methods approach was used. A total of 402 consumers responded to a structured questionnaire and 58 consumers responded to a survey designed to gather qualitative data. Data analysis involved content analysis, the probit model, frequency distributions and the t test for two unrelated means. FindingsThis study shows that affluent, middle class Chinese citizens are opting out of the conventional food market. There is a gender divide, with men showing a preference for green food and females showing a preference for certified organic food. Certified food purchase is associated with demographic variables, such as income, education, age, gender, presence of young children, household size, living in developed cities and overseas experience. A follow-up study shows that the absence of GMOs (genetically modified organisms) motivates the purchase of organic food. Overall, the results suggest that Chinese consumers are turning towards certified food for health reasons and are sceptical about GM food. Practical implicationsThis paper provides some insights into how Chinese consumers view innovations in the food sector. The study found that almost half of the sample is unaware that the concept of green food is different to that of organic food. The priority for the certified organic industry is to address this lack of knowledge and clearly explain what certified organic food is and how it differs from green food. Small-scale farmers could use consumer aversion to GMOs as a promotional tool. The ultimate goal of this paper is to help marketers better promote certified organic food, but inferences can be drawn in terms of Chinese sustainable consumption. Negative attitudes towards genetically modified foods exist due to human health concerns. Hence, Chinese policy makers need to confront these perceptions, real or perceived, if they wish to maintain public trust in biotechnology. OriginalityThe contribution of this research lies in examining what drives the adoption of 'green innovations', notably green food and certified organic food in China. This research is important given that little is known about what Chinese consumers think of, and how they react to, innovations in the agro-food value chain.Article classification: research paper 2

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Section: Methodsmentioning

confidence: 99%

Innovations in the agro-food system

McCarthy

Liu

Chen

2016

British Food Journal

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“…In the absence of reliable population frames for Polish hospitality workers, the sample used in this research is necessarily purposive. The disadvantage of using purposive sampling is that it is not reflective of the total population, nevertheless, such non-probability sampling is common for Internet surveys (Schonlau, Fricker, & Elliott, 2002;Sue & Ritter, 2007). The questionnaire was distributed on the Internet fora used by Polish migrants as well as social networking sites between February and April 2008.…”

Section: Sampling and Data Collectionmentioning

confidence: 99%

Employment experiences of Polish migrant workers in the UK hospitality sector

et al. 2011

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The research explores the experiences of Polish migrant workers in the UK hospitality sector. It reports quantitative and qualitative empirical data on the migrants' reasons for entering the hospitality workforce and their subsequent employment experiences. The findings reveal the main motive for entering employment in hospitality is for self development as migrants wish to use and learn foreign languages, gain work experience and receive other benefits that the sector provides.These self development opportunities are viewed as a means to improve career prospects in the UK or upon return to Poland. Once in the sector, positive experiences associated with hospitality employment include opportunities to meet people and work in a lively environment. Negative aspects relate to working conditions, low pay, physically demanding jobs, discrimination and management behaviour. The research suggests that certain practices and working conditions in the sector pose an obstacle to the long term commitment of migrant workers. Suggestions for the management of migrant human resources are outlined.

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“…Forty-three students completed the survey over two semesters for a response rate of 41%. According to Sue and Ritter (2007), email surveys generally have response rates between 27-71%, indicating this response rate to be typical.…”

Section: Analytic Planmentioning

confidence: 99%