“…Most studies, indeed, have emphasized the variability of these concepts when compared to other conceptual domains (e.g., Battig and Montague, 1969 ; van Overschelde et al, 2004 ; van Putten et al, 2020 ) and across different languages and cultures—both industrialized and rural—and current positions tend to favor a non-universalistic characterization of them (e.g., Burenhult and Levinson, 2008 ; Mark et al, 2011 ; Turk and Stea, 2014 ). In addition, the cognitive demand requested by specific tasks (e.g., Mark et al, 1999 , 2001 ; Smith and Mark, 2001a , b ; Pires, 2005 ), idiosyncratic characteristics of individuals such as their level of expertise (e.g., Giannakopoulou et al, 2013 ; Wartmann et al, 2014 ; Purves et al, 2023 ), as well as the typology of the inhabited environment (e.g., Williams et al, 2012 ; Wartmann et al, 2015 ) further impact geo conceptualization. Thus, geo concepts well-exemplify the flexibility of the human conceptual system (e.g., Barsalou, 1993 ; Connell and Lynott, 2014 ; Mazzuca et al, 2021 , 2022 ).…”