Conceptualisation of Nation Brand Image

Handayani, Bintang; Rashid, Basri

doi:10.32890/ijms.20.1.2013.10384

Cited by 9 publications

(4 citation statements)

References 22 publications

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“…Penelitian ini menggunakan metode penelitian deskriptif yang melibatkan pengembangan kerangka pengkodean dan pengkodean kualitatif (Snelson, 2016). Analisis penelitian deskriptif mengenai isi media sendiri (Handayani & Rashid, 2013). (Anholt, 2007).…”

Section: Metode Penelitianunclassified

Representasi Indonesia pada penanganan COVID-19 di media asing

Dida

Damayanti

Koswara

2021

prh

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Corona Virus Disease 19 (COVID-19) merupakan sebuah krisis global yang menimpa hampir semua negara di dunia. Seperti halnya sebuah krisis, diperlukan strategi dalam menanganinya, dan strategi itu harus dilakukan secara cepat dan tepat. Efektivitas pemilihan sebuah strategi akan teruji pada hasil akhir dimana jika krisis ini sedang berlangsung dan di akhir krisis. Para ahli krisis mengatakan bahwa pada dasarnya krisis terbagi menjadi tiga tahap yaitu, pre-crisis, crisis, dan postcrisis, dan COVID-19 ini sedang dalam tahap krisis. Strategi komunikasi yang dipilih dalam penanganan krisis ini sudah sepantasnya harus menggunakan kehatihatian karena COVID-19 ini merupakan pertaruhan semua Negara untuk menunjukkan kapasitas negaranya sehingga reputasi negara tersebut tetap terjaga dengan baik di mata negara lain. Sorotan media di seluruh dunia, pada seluruh negara yang terkena dampak COVID-19 ini menjadi acuan bagaimana reputasi negara tersebut, dan bagaimana kemampuan negara tersebut berkompetisi dengan negara lain dalam menghadapi COVID-19. Penelitian ini dengan menggunakan metode penelitian deskriptif yang melibatkan pengembangan kerangka pengkodean dan pengkodean kualitatif terhadap media-media pada April hingga Mei 2020 ini bertujuan melihat bagaimana Indonesia di mata media asing, sehingga akan terlihat bagaimana reputasi Indonesia di mata dunia. Identitas dan persepsi orang luar negara Indonesia menjadi tolak ukur yang akan dilihat dari representasi Indonesia melalui tulisan-tulisan yang ada di media massa asing. Hasil penelitian menunjukkan bahwa image dan reputasi Indonesia yang kurang baik, yang diawali dengan kelemahan public statement yang dilakukan pemerintah Indonesia, yang berefek pada persepsi yang kurang baik terbentuk dari pemberitaan di bulan-bulan selanjutnya.Kata-kata Kunci: Representasi Indonesia; krisis; penanganan COVID-19; reputasi; media asing Indonesia's representation on handling COVID-19 in foreign media ABSTRACT Corona Virus Disease 19 (COVID-19) is a global crisis that affects almost all countries in the world. Like any other crisis, a strategy is needed to handle it, and that strategy must be carried out in a rapid and precise way. The strategy selection's effectiveness will be determined at the final results, whether on the ongoing crisis or at the end of the crisis. A crisis is divided into three stages: pre-crisis, crisis, and post-crisis; the current COVID-19 situation is at a crisis stage. The carefully made decision in communication strategy handling of the COVID-19 crisis brings about a stake in all countries' reputations-the strategy demonstrates how reputation being well-preserved, especially from other countries' point of view. The media spotlight globally is at all countries affected by COVID-19; this could be mirroring how the country's reputation and ability to compete with other countries in dealing with COVID-19. The research method used in this research is a content analysis of the media from April to May 2020. This research aims to see how Indonesia's image is framed in f...

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Section: Metode Penelitianunclassified

Representasi Indonesia pada penanganan COVID-19 di media asing

Dida

Damayanti

Koswara

2021

prh

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“…A message sent to a specific market or an audience contains certain types of information that affect the audience. Handayani et al (2013) point out that one of the biggest challenges is communicating nation brand image to various audiences in different countries, which is multifaceted and developed through the management of the national brand image. The authors define the nation brand image as "the total collection of a nation's multifaceted images that are associated with a country's national dimensions and activities which are managed by a country's government based on the actual image, national identity and desired future image to be perceived by international audiences ".…”

Section: Nation Brandingmentioning

confidence: 99%

National Brand Identity: Pilot Study on Perception of Croatian Student Population

Seljan¹,

Horvat²,

Starešinić³

2021

entrenova

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A message sent to a specific market or an audience contains certain types of information that affect the audience. For this reason, brand identity, nowadays increasingly in a digital form, plays an important role. Each state wants to create a robust, attractive, and different brand identity that will set it apart from other states and thus augment its reputation. This research aimed to determine the elements of brand identity that respondents mostly associate with Croatia and to examine their attitudes towards the belief that the brand identity that influences emotions is essential in the creation of national visual identity, as well as their attitudes towards the assumption that the brand identity of Croatia should be liked first by the inhabitants of Croatia, and only then by foreign tourists. Two research propositions were tested using the structural equation modeling, measuring the relationship between the emotional and formal elements of brand identity with the attitudes towards the emotions concerning the brand identity and the relevance of the brand identity to the country residents. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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“…Numerous scholars (Beerli and Martín, 2004; Zerillo and Thomas, 2007; Dinnie, 2008; Fetscherin, 2010; Herrero et al , 2015) make a convincing case for encompassing the city/place brand in the heart of the country/nation brand. For example, Herrero et al (2015) find that the city image is positively influenced by the country image and Handayani and Rashid (2013) claim that a nation brand image is arguably a potential trigger for international tourism. Earlier, Dinnie (2008) argued that the stigma (derived from negative image/events) associated with a nation affects the inflow of tourism, foreign aid and foreign direct investment (FDI) to that country, even long after these negative events have become irrelevant.…”

Section: Brand/brandingmentioning

confidence: 99%

Interrogating place brand – a case of two cities

Ojo

2020

QMR

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Purpose This study aims to investigate the reverse effect of the country of origin’s reputation on the notion of place brand. Design/methodology/approach Using a case study methodology, cases of Lagos (Nigeria) and Dubai (UAE) are examined to generate a model of place brand/branding. Findings Three pathways of the flow of causality between nation brand and city brand were emphasised, and problematic themes of interest to focus are recommended as a way forward for aspiring cities to create and improve their global reputation to generate increased footfalls of visitors and investors. Practical implications It is possible for cities to create effective brands irrespective of the reputation (strong or weak) of their countries of origin. The implication of the reverse relationship between nation and city brand has the potential to expand the theoretical framework of a place brand. Originality/value The study’s uniqueness is in highlighting the different relations between nation branding and city branding that could guide practitioners in actualising a successful city brand project.

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Conceptualisation of Nation Brand Image

Cited by 9 publications

References 22 publications

Representasi Indonesia pada penanganan COVID-19 di media asing

Representasi Indonesia pada penanganan COVID-19 di media asing

National Brand Identity: Pilot Study on Perception of Croatian Student Population

Interrogating place brand – a case of two cities

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