Abstract:Conceptual metaphor theory explains conceptual systems through cross-domain mappings. The mapping occurs on a conceptual level in a way that one conceptual domain is understood in terms of another conceptual domain. It also shows how target domain is perceived or understood through numerous source domains. Daily life experiences of people create patterns of understanding and conceptual metaphors are used to utilise these patterns in our utterances about issues in the world. In this research paper, Lakoff and J… Show more
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