Conceptual Foundations of Modeling Tourist Service Market in Russia by Using Digital Technologies

Abstract

Big participants of IT market, whose profits can depend seriously on dynamics of tourist flows use today’s analytical systems in order to get information concerning tourist service providing. Such information can be used for efficient distribution of resources. In March 2021 spokespeople of such companies as ‘RZhD’, ‘Yandex’, ‘Megafon’, ‘MTS’, ‘Roscosmos’ and others delivered reports on possibility to use indirect data to analyze tourist flows at the round table discussion ‘Managing Tourist Industry on the Basis of Data’, that was arranged by the Analytical Center under the Government of the Russian Federation. Opportunities to use big data and advanced methods of data analysis were demonstrated. However, such systems are not meant to solve problems of social character. Moreover, a player cannot affect the steps and preferences of the considerable circle of people, which means that there is no need to test the community response on possible planned events that can increase usefulness of the entity. In view of state entities the latter is rather important, especially in case usefulness is considered in the social-economic aspect. As a conclusion the authors underline significance of tourist market modeling in Russia by using digital technologies.