2011
DOI: 10.7238/c.n3.1109
|View full text |Cite
|
Sign up to set email alerts
|

¡Con ilusión!

Abstract: El gran gurú del marketing, Philip Kotler, ha proclamado su muerte. La del concepto. O más concretamente la del concepto antiguo de la cosa. Dice que parte de la base del marketing tal y como la conocemos está acabada y que es necesario que evolucione en un mundo hiperacelerado. Una advertencia que también vale para el marketing político y sus técnicas. Y la inmensa mayoría de políticos, está claro, todavía no se han dado por enterados. Kotler ya apunta a la fase 3.0, cuando los grandes partidos nos demuestran… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
2
1

Citation Types

0
6
0

Year Published

2022
2022
2024
2024

Publication Types

Select...
3

Relationship

0
3

Authors

Journals

citations
Cited by 3 publications
(6 citation statements)
references
References 0 publications
0
6
0
Order By: Relevance
“…In the domain of remote sighted assistance, tools like AIRA [1], VizWiz [7], and BeMyEyes [3] leverage crowdsourcing to connect BLV individuals with sighted volunteers or professionals for assistance. However, sighted individuals providing assistance through these systems encounter the challenge of not sharing a common visual perspective with the BLV individuals they are aiding.…”
Section: Assistive Technologies Used By Blv and Sighted Individualsmentioning
confidence: 99%
“…In the domain of remote sighted assistance, tools like AIRA [1], VizWiz [7], and BeMyEyes [3] leverage crowdsourcing to connect BLV individuals with sighted volunteers or professionals for assistance. However, sighted individuals providing assistance through these systems encounter the challenge of not sharing a common visual perspective with the BLV individuals they are aiding.…”
Section: Assistive Technologies Used By Blv and Sighted Individualsmentioning
confidence: 99%
“…The implementation of various RSA services differs in three key areas: (i) the communication medium between users and remote sighted assistants. Earlier prototypes used audio [56], images [57,20], one-way video using portable digital cameras [58,59], or webcams [59], whereas the recent ones are using two-way video with smartphones [60,61,24,25]; (ii) the instruction form, e.g., via texts [62], synthetic speech [56], natural conversation [60,24,25], or vibrotactile feedback [63,64]; and (iii) localization technique, e.g., via GPS-sensor, crowdsourcing images or videos [65,20,66,67], fusing sensors [65], or using CV as discussed in the next subsection.…”
Section: Remote Sighted Assistance Services For People With Visual Im...mentioning
confidence: 99%
“…Nguyen et al [71] and Lee at al. [19] studied a paid RSA service, Aira [25]. They reported that unlike crowdworkers, Aira agents are always available and trained in communication terminology and etiquette.…”
Section: Remote Sighted Assistance Services For People With Visual Im...mentioning
confidence: 99%
See 1 more Smart Citation
“…Streamers have accessibility needs that overlap with those of viewers (e.g., accessing chat), yet it remains unclear how to make live videos accessible. While online services provide on-demand live descriptions [6,8], streams are challenging to understand for people without domain familiarity due to complex visual content (e.g., multiplayer gameplay, expert software). Following the success of community-driven efforts to make videos accessible for d/Deaf and Hard of Hearing audience members via fansubbing [27] or community captions [16], and drawing on community sourcing [13,24], we invite sighted livestream viewers familiar with the livestream content to make livestreams non-visually accessible.…”
Section: Introductionmentioning
confidence: 99%