Proceedings of the SIGCHI Conference on Human Factors in Computing Systems Celebrating Interdependence - CHI '94 1994
DOI: 10.1145/191666.191703
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Computers are social actors

Abstract: This paper presents a new experimental paradigm for the study of human-computer interaction, Five experiments provide evidence that individuals' interactions with computers are fundamentally social. The studies show that social responses to computers are not the result of conscious beliefs that computers are human or human-like. Moreover, such behaviors do not result from users' ignorance or from psychological or social dysfunctions, nor from a belief that subjects are interacting with programmers. Rather, soc… Show more

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Cited by 1,050 publications
(618 citation statements)
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“…In 1994, Nass et al [44] found that humans treat computers as if they are social actors; a nding that inspired his "Media Equation" theory, which states that humans will automatically respond to media as if it is real life [46]. In a series of experiments, it was shown that for well-established human interaction mechanisms, the interaction partner can be substituted with a computer without changing the behavioural outcomes.…”
Section: Perceiving (Non)humanmentioning
confidence: 99%
“…In 1994, Nass et al [44] found that humans treat computers as if they are social actors; a nding that inspired his "Media Equation" theory, which states that humans will automatically respond to media as if it is real life [46]. In a series of experiments, it was shown that for well-established human interaction mechanisms, the interaction partner can be substituted with a computer without changing the behavioural outcomes.…”
Section: Perceiving (Non)humanmentioning
confidence: 99%
“…Studies under the CASA paradigm (Nass, Steuer, & Tauber, 1994) suggest that people tend to ascribe human attributes such as personality (Lee & Nass, 2005) and gender (Lee, Nass, & Brave, 2000) to linguistic characteristics of synthesized voices. These studies imply that human attributes are inferred readily from linguistic characteristics if available.…”
Section: Effects Of Anthropomorphic Cues On Social Perceptionmentioning
confidence: 99%
“…This expectation stems from the finding that people respond to a computer in a social way (CASA, Nass & Moon, 2000). While the original studies imply that linguistic cues and the role of the computer produce such effect (e.g., a lecturer using a conversational language in Nass et al, 1994), later studies suggest similar effects from visual anthropomorphic cues (Gong, 2008;Hoffmann et al, 2009).…”
Section: Anthropomorphic Cues and Information Disclosurementioning
confidence: 99%
“…For instance, adults show realistic standards of interpersonal space with avatars (Bailenson, Blascovich, Beall, & Loomis, 2003), behave differently based on whether the agent resembles themselves or others (Bailenson, Beall, Blascovich, Raimundo, & Weisbuch, 2001), and prefer and are even persuaded by avatars programmed to mimic their own bodily behavior on a 4-s delay (Bailenson & Yee, 2005). Moreover, humans interact with computers in a social way (Nass, Steuer, & Tauber, 1994), hence the rise of avatars in everyday life.…”
mentioning
confidence: 99%