Compromise Effect in Food Consumer Choices in China: An Analysis on Pork Products

Wu, Linhai; Gong, Xiaoru; Chen, Xiujuan; Hu, Wuyang

doi:10.3389/fpsyg.2020.01352

Cited by 9 publications

(13 citation statements)

References 51 publications

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“…Schumpe et al (2020) found that setting text prompts as a decoy before shopping advertisements can divert the resistance of consumers to shopping advertisements, which is manifested as a greater willingness to purchase. Wu et al (2020) used traceable pork hindquarters as a study case and found that when consumers made consumption choices in a non-induced situation and then made choices in a situation with inductive information, the decoy effect was relatively stronger, while the direct creation of the decoy situation had a relatively small impact on the purchase selection behaviors of consumers.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Decoy Effect on Consumers' Purchase Behaviors in Relation to Meat Products: Comparison of Pork and Chicken

Chen

2021

Front. Psychol.

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Few studies have analyzed the behaviors of consumers in relation to their purchase of meat products produced with animal welfare in consideration under different decoy scenarios; thus, it is difficult to accurately understand consumer behaviors and to reduce the bias in the conclusions of this study regarding consumption preferences in relation to meat products that had been produced with animal welfare in consideration. With the frequent occurrence of cases connected with the quality and safety of meat in China, the welfare conditions of livestock and poultry urgently need to be improved. We used 810 consumers in Wuxi City, Jiangsu Province, China as our study sample, chose pigs and chickens, i.e., the two common species of livestock and poultry, as study cases, and set four types of decoy scenarios based on breeding time, breeding model, diet cleanliness label, and price attributes, to explore the purchasing options of consumers for meat produced with high levels of animal welfare, under different decoy conditions. A decoy effect was observed in a bounded rational consumption situation in relation to the purchasing behaviors of both chicken and pork. In a situation of chicken purchase, the decoy effect of the breeding model was the strongest, followed by that of price, diet cleanliness label, and breeding time. In the case of pork purchase, the decoy effect of the diet cleanliness label was the strongest, followed by price, breeding model, and breeding time. In a comprehensive comparison between the two types of consumption experiments, price decoy constantly played a significant role, while the decoy effect of breeding time was the weakest. Accordingly, we proposed that in addition to strengthening the knowledge of people in the welfare of livestock and poultry, designing a breeding model decoy or price decoy in the process of chicken sales and designing a diet cleanliness label decoy or price decoy in the process of pork sales can guide the demand of consumers for meat produced with high levels of animal welfare. The welfare of livestock and poultry should thus be improved.

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Section: Literature Review and Hypothesesmentioning

confidence: 99%

Decoy Effect on Consumers' Purchase Behaviors in Relation to Meat Products: Comparison of Pork and Chicken

Chen

2021

Front. Psychol.

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“…Notably, the social co-governance model based on stakeholder positive psychological capital is an approach suitable for analyzing food security and tourism poverty alleviation drawing on lessons from China (Wu et al, 2020 ). In this regard, the four ingredients of the social co-governance model are transplanted into the study of the food governance relationship chain involving national, industry, and enterprise practice seeking to alter consumer behavior and perception toward sustainable consumption for tourism poverty alleviation.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

“…National policy standards with a safety focus may also be part of corporate social responsibility (CSR) or industry safety and health standards practice to influence consumer choice. For the Chinese pork industry, the China Brand Name Association certifies products as voted trust brand (VTB) to assure consumers of their safety, reliability, quality, and affordability (Wu et al, 2020 ). Generally, this is dependent on internal and external factors that influence consumer decisions on food purchase behavior (Martínez-Ruiz and Gómez-Cant, 2016 ).…”

Section: Conceptual Frameworkmentioning

confidence: 99%

“…Generally, this is dependent on internal and external factors that influence consumer decisions on food purchase behavior (Martínez-Ruiz and Gómez-Cant, 2016 ). Factors that producers may use to attract consumer attention include product farming practices, production methods, and nutrition (Wu et al, 2020 ). When these values are instilled in employees in the production process, they affect consistency and consumer behavior as far as choice is concerned.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

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Well-Designed Food Governance as Psychological Mechanism of Consumer Perceptions in the Context of Tourism Poverty Alleviation

Guo-qin

Lin

2021

Front. Psychol.

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Poverty is a challenge leading to food insecurity in people's minds. This article discusses food governance as a psychological mechanism to facilitate the sense of wellness in people's minds in the context of tourism poverty alleviation. Mainly, we argue that, when a government is implementing tourism poverty alleviation, not only are economic efforts, but also positive psychological feelings are required. We, thus, argue that sound food governance may increase the sense of wellness in the minds of people as food consumers by increasing food safety and security. This perspective paper contributes by explicating the influences of macrolevel governance design of safer and more secure food systems on people's psychological wellness, especially against the background of tourism poverty alleviation in developing countries.

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“…The price elasticities, for example, may provide relevant support in these strategies and enable us to predict future patterns of food consumption [ 27 ]. The prices do indeed have a determinant impact on food markets [ 28 ], despite their particular price and income elasticities. In general, the food markets, specifically, those more linked with the production sector (agriculture), have lower, inelastic price elasticities.…”

Section: Literature Surveymentioning

confidence: 99%

Food Marketing as a Special Ingredient in Consumer Choices: The Main Insights from Existing Literature

Martinho

2020

Foods

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The choices and preferences of food consumers are influenced by several factors, from those related to the socioeconomic, cultural, and health dimensions to marketing strategies. In fact, marketing is a determinant ingredient in the choices related to food consumption. Nonetheless, for an effective implementation of any marketing approach, the brands play a crucial role. Creating new brands in the food sector is not always easy, considering the relevant amount of these goods produced within the agricultural sector and in small food industries. The small dimension of the production units in these sectors hinders both brand creation and respective branding. In this context, it would seem important to analyse the relationships between food marketing and consumer choice, highlighting the role of brands in these frameworks. For this purpose, a literature review was carried out considering 147 documents from Scopus database for the topics of search “food marketing” and “choices” (search performed on 16 October 2020). As main insights, it is worth highlighting that the main issues addressed by the literature, concerning food marketing and consumer choices, are the following: economic theory; label and packaging; marketing strategies; agriculture and food industry; market segments; social dimensions; brand and branding. In turn, food marketing heavily conditions consumer choices; however, these related instruments are better manipulated by larger companies. In addition, this review highlights that bigger companies have dominant positions in these markets which are not always beneficial to the consumers’ objectives.

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Compromise Effect in Food Consumer Choices in China: An Analysis on Pork Products

Cited by 9 publications

References 51 publications

Decoy Effect on Consumers' Purchase Behaviors in Relation to Meat Products: Comparison of Pork and Chicken

Decoy Effect on Consumers' Purchase Behaviors in Relation to Meat Products: Comparison of Pork and Chicken

Well-Designed Food Governance as Psychological Mechanism of Consumer Perceptions in the Context of Tourism Poverty Alleviation

Food Marketing as a Special Ingredient in Consumer Choices: The Main Insights from Existing Literature

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