Food Marketing as a Special Ingredient in Consumer Choices: The Main Insights from Existing Literature

Martinho, Vítor João Pereira Domingues

doi:10.3390/foods9111651

Cited by 31 publications

(19 citation statements)

References 162 publications

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“…The research builds on this argument and develops it further to posit that the impact of labeling-packaging combinations on consumer choices is mediated by brand equity, therefore researching the link between labeling-packaging and brand equity. Recent research on food marketing and food consumer behavior also highlights the need for deeper understanding of food brands as an important element in this research context [110]. Third-party (expert) evaluations are an important aspect of ensuring subjective product quality, which is an indispensable element of brand equity in the food industry [55].…”

Section: Discussion Limitations and Future Research Directionsmentioning

confidence: 99%

The Value of Consistency: Portfolio Labeling Strategies and Impact on Winery Brand Equity

Dreßler

Paunović

2021

Sustainability

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The reported research examines the impact of product portfolio labeling strategies on brand reputation and equity. A netnographic approach allowed to observe winery portfolio labeling approaches and create a typology of winery labeling strategies. Expert evaluation served to assess the dependent variable brand equity by deploying a regression analysis. For the observed wine industry, being part of the food industry, creating consistent and recognizable brands has a direct relevance for reducing (sustainability-related) food information overload and thereby building sustainable brand equity. The results uncover the relative importance of each of the six identified labeling strategies as well as their impact on reputation and brand equity creation. The results point to the need to establish a consistent, strategically founded product communication. Such an approach, with a positive effect on reputation building can serve to build sustainable brand equity. “Stuck in the middle”-type strategies apparently diminish winery brand equity exploitation. The findings contribute to the knowledge on food labels in product communication strategies and their impact on organizational brand equity, thereby having high relevance for the implementation of environmental certification initiatives in an organizational context. The article deploys a novel research approach in an under-researched area to provide new insights for further research as well as implications for practice.

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Section: Discussion Limitations and Future Research Directionsmentioning

confidence: 99%

The Value of Consistency: Portfolio Labeling Strategies and Impact on Winery Brand Equity

Dreßler

Paunović

2021

Sustainability

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“…In other words, the literature review is supported by the main outcomes from the bibliometric approach. Other studies have carried out a similar approach for the agricultural sector [24,25], food marketing [6], circular economy [26] and organizations management [27].…”

Section: Methodsmentioning

confidence: 99%

“…Here, the perception management by the several stakeholders is crucial, namely when it is intended to promote healthy attitudes. In turn, consumer perceptions about food are impacted by several factors, including consumer characteristics [5], food marketing [6], new technologies [7], the image of the food [8] and sensory attributes [9]. The consumer concerns regarding health have real implications in these relationships between perceptions and attitudes [10].…”

Section: Introductionmentioning

confidence: 99%

Food and Consumer Attitude(s): An Overview of the Most Relevant Documents

Martinho

2021

Agriculture

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Food markets have, at least, two dimensions. One is related to supply, where food marketing, for example, plays a determinant role, namely to promote healthy and balanced consumption. The other dimension is associated with demand, where it is important to understand and bring insights about consumer attitudes, because they have implications on patterns of food consumption. In this framework, the main objective of this research is to suggest an alternative approach for conducting systematic reviews based on bibliometric analysis and implement it on topics about food and consumer attitudes. For this purpose, the most important bibliographic items (authors, sources, organizations, countries and documents) were identified and later the most relevant documents were reviewed. In addition, 908 documents were selected on 11 December 2020 from the Web of Science Core Collection, for the topics “food” and “consumer attitude*”, and analyzed through bibliometric analysis with the support of the VOSviewer and Gephi software. These documents were also benchmarked with those available in the Scopus scientific database. The approach presented here made it possible to highlight the main insights from the scientific literature related to consumer attitudes to food and bring about further contributions to a literature review supported by bibliometric analysis. This proposal may be known as MB2MBA2 (Methodology Based on Benchmarking of Metadata, from scientific databases, and Bibliometric Assessment and Analysis). This systematic review highlights that organic foods, food neophobia, climate change, marketing strategies and interrelationships between motivations–consumer attitudes–perceptions–purchase intentions–purchase decisions (MAPID) deserved special attention. In addition, MAPID interactions are impacted, among other dimensions, by labelling, branding and trust in the information provided. Future research should further address impacts on consumer attitudes towards food, such as those related to climate-smart agriculture, food 4.0, food security and protection, and climate change and malnutrition.

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“…To better organise the literature review, namely in terms of sub-topics, the PRISMA approach was complement with a preliminary bibliometric analysis, following, for example, Martinho [29] for food marketing, or Nadaraja et al [30] for sustainable agriculture, or Martinho for agri-food contexts [31]. The bibliometric analysis was performed with bibliographic data (full counting and 1 as the minimum number of occurrences of a keyword), considering co-occurrence as links and keywords as items, following the procedures of the VOSviewer [32,33] software.…”

Section: Methodsmentioning

confidence: 99%

Integrated-Smart Agriculture: Contexts and Assumptions for a Broader Concept

Martinho

Guiné

2021

Agronomy

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The innovative technologies developed in the different fields of science (nanotechnology, artificial intelligence, genetic modification, etc.) opened new and infinite possibilities for the several stakeholders that carry out their activities in the different economic sectors. For agriculture, these new approaches are particularly relevant and may bring interesting contributions, considering the specificities of the sector, often dealing with contexts of land abandonment and narrow profit margins. Nonetheless, the question in these unstopped evolutions is about the interlinkages with sustainability. In this context, the objectives of this study are to highlight the main insights from the available scientific literature about the interrelationships between the new trends in the agriculture and the sustainability. To achieve these aims, a search on the Web of Science Core Collection (WoS) and Scopus databases was carried out, on 15 May 2021, for the topics ‘smart agriculture’ and ‘sustainability’. A total of 231 documents (102 from WoS and 129 from Scopus) were obtained, remaining 155 documents after removing the duplicated, which were surveyed through systematic review following the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) approach. As main insights, the concerns of the researchers with the impacts on the sustainability from the transformations in the farming organization are highlighted. On the other hand, it was shown the relevance and the new opportunities, including in terms of food supply, arising from the precision agriculture, agricultural intelligence, vertical/urban farming, circular economy, internet of things, and crowdfarming. We suggest the new and wider concept of ‘integrated-smart agriculture’, better than ‘climate-smart agriculture’.

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Food Marketing as a Special Ingredient in Consumer Choices: The Main Insights from Existing Literature

Cited by 31 publications

References 162 publications

The Value of Consistency: Portfolio Labeling Strategies and Impact on Winery Brand Equity

The Value of Consistency: Portfolio Labeling Strategies and Impact on Winery Brand Equity

Food and Consumer Attitude(s): An Overview of the Most Relevant Documents

Integrated-Smart Agriculture: Contexts and Assumptions for a Broader Concept

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