Effective targeted therapy strategies are still lacking for the 15–20% of melanoma patients whose melanomas are driven by oncogenic NRAS. We here report on the NRAS-specific behavior of amuvatinib, a kinase inhibitor with activity against c-KIT, Axl, PDGFRα and Rad51. An analysis of BRAF- and NRAS-mutant melanoma cell lines showed the NRAS-mutant cohort to be enriched for targets of amuvatinib, including Axl, c-KIT and the Axl ligand Gas6. Increasing concentrations of amuvatinib selectively inhibited the growth of NRAS- but not BRAF-mutant melanoma cell lines, an effect associated with induction of S- and G2/M-phase cell cycle arrest and induction of apoptosis. Mechanistically, amuvatinib was noted to either inhibit Axl, AKT and MAPK signaling or Axl and AKT signaling and to induce a DNA damage response. In 3D cell culture experiments, amuvatinib was cytotoxic against NRAS-mutant melanoma cell lines. Thus we show for the first time that amuvatinib has pro-apoptotic activity against melanoma cell lines, with selectivity observed for those harboring oncogenic NRAS.