Comportamento do consumidor de alimentos orgânicos baseado nas relações entre atributos-consequências-valores

Oliveira, Alessandro Silva de; Silva, Matheus Alberto Rodrigues; Boas, Luiz Henrique de Barros Vilas; Borges, Richardson Coimbra; Medeiros, Francisco de Assis da Silva; Nacif, Lucas Oliveira

doi:10.33448/rsd-v11i6.29173

Cited by 1 publication

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“…This study is quantitative and descriptive, collecting data through a single cross-section. Their hypothetical model includes A-C-V related to the consumption of organic foods (Oliveira et al. , 2022).…”

Section: Methodsmentioning

confidence: 99%

Organic food-buying intention drivers: a study based on means-end chain theory

Oliveira,

Souki,

Vilas Boas

2024

BFJ

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PurposeUnderstanding how attributes, consequences and values (A-C-V) influence the predisposition to purchase and buying intention of organic food consumers (OFC) is crucial for its stakeholders. This study aims to (1) investigate whether OFC perceptions of the A-C-V impact their predisposition to purchase and buying intention; (2) examine the mediating effect of predisposition to purchase on the relationship between OFC personal values and their buying intentions and (3) verify whether consumers with distinct levels of organic food-buying intention perceive differently of the A-C-V, predisposition to purchase and consumption frequency.Design/methodology/approachThis quantitative study comprised 307 consumers who filled out a form about their perceptions of organic foods’ A-C-V and their consumption frequency, purchasing predisposition and buying intention. Partial least squares strutural equation modelling (PLS-SEM) tested the hypothetical model that resorted to the means-end chain (MEC) theory (Gutman, 1982). Cluster analysis based on OFC’s buying intentions compared their perceptions of the A-C-V, purchasing predisposition and consumption frequency.FindingsThe OFC’s perception of the attributes of these foods impacts the consequences of their consumption and values. Such values positively influence their purchase predisposition and buying intention. Predisposition to purchase measured the relationship between OFC values and purchase intention. Three OFC clusters were identified according to their buying intentions. Such groups perceive the A-C-V singularly and have different purchasing predispositions and consumption frequencies.Originality/valueOFC values directly influence buying intentions. However, the predisposition to purchase strongly mediates the relationship between values and buying intentions, producing an indirect impact more notable than a direct one. It brings academic and managerial contributions to organic food stakeholders.

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Section: Methodsmentioning

confidence: 99%