Complicity in Organizational Deviance: The Role of Internal and External Unethical Pressures

Sachet-Milliat, Anne

doi:10.1007/978-3-319-32419-7_9

Cited by 2 publications

(1 citation statement)

References 12 publications

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“…One of the limitations of these studies is that they have said little about the consequences of this conflict of norms on the members of the organization who are led to carry out such actions on behalf of their company. Yet employees may find it difficult to bridge the gap between their personal norms and those of the organization (Sachet-Milliat, 2005, 2016). This second conflict – between deviant organizational norms and individual norms – raises the question of how individuals may be led to act in an unethical way while remaining “conventional,” that is, attached to the dominant social norms.…”

Section: Theoretical Framework Of the Researchmentioning

confidence: 99%

The clear conscience of the controversial sector marketer: A neutralization theory approach

Sachet-Milliat¹,

Baïada-Hirèche

Bourcier-Béquaert

2017

Recherche et Applications en Marketing (English Edition)

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The aim of this article is to study neutralization techniques used by marketing practitioners to justify unethical pro-organizational behavior. We analyze the narratives of 17 practitioners in two controversial sectors (alcohol and tobacco). In total, three sets of arguments are used: moralization of professional activity through the virtuous organization, denial of responsibility due to over-restrictive legislation, and economic rationalization.

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Section: Theoretical Framework Of the Researchmentioning

confidence: 99%

The clear conscience of the controversial sector marketer: A neutralization theory approach

Sachet-Milliat¹,

Baïada-Hirèche

Bourcier-Béquaert

2017

Recherche et Applications en Marketing (English Edition)

Self Cite

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Les marketers des secteurs controversés face à leur conscience : une approche par la théorie des neutralisations

Sachet-Milliat¹,

Baïada-Hirèche

Bourcier-Béquaert

2017

Recherche et Applications en Marketing (French Edition)

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Cet article étudie les techniques de neutralisation mobilisées par les professionnels du marketing lorsqu’il s’agit de justifier des pratiques non éthiques adoptées pour le compte de leur organisation. Pour cela dix-sept récits collectés auprès de praticiens dans deux secteurs controversés (alcool et tabac) ont été analysés. Trois stratégies d’argumentation sont identifiées : la moralisation de l’activité via l’organisation vertueuse, la déresponsabilisation au nom de la loi trop contraignante et la rationalisation économique.

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Complicity in Organizational Deviance: The Role of Internal and External Unethical Pressures

Cited by 2 publications

References 12 publications

The clear conscience of the controversial sector marketer: A neutralization theory approach

The clear conscience of the controversial sector marketer: A neutralization theory approach

Les marketers des secteurs controversés face à leur conscience : une approche par la théorie des neutralisations

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