Compliance and resistance: An investigation into the construction of gender identities by Pakistani women on Facebook

Salam, Rauha

doi:10.1080/12259276.2020.1854414

Cited by 3 publications

(3 citation statements)

References 34 publications

(31 reference statements)

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“…As opposed to other social spaces dominated by men, Lewis (2015) and Piela (2017) point out that social media platforms provide a relatively safe space for Muslim women to communicate with others and curate their own modesty norms. In pursuing this opportunity, Salam (2020) argues that Muslim women vloggers challenge the idea that women belong only in the private sphere.…”

Section: Self-branding: the Pious Selfmentioning

confidence: 99%

“…For this reason, they all worked hard to control their (in)visibility on the Internet. As in the cases researched by Günsoy et al (2015), Waltorp (2015), and Salam (2020) based in honor culture settings, my participants invested considerable efforts in self-monitoring and censoring themselves to avoid posting anything online that could possibly harm their reputation. For instance, Nazan said she had been very upset when she learned that her neighbor did not want her own husband to talk to Nazan because she is divorced.…”

Section: Findings and Analysismentioning

confidence: 99%

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Hands-On(ly) Vlogging: How Turkish Muslim Women Perform “Modesty” and “Piety” in Self-Branding on Their YouTube Cooking Channels

Bagdogan

2023

Social Media + Society

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Studies examining the self-branding efforts of women producers of online content have proliferated in recent years. Typically focused on the production of content by young, white, and highly educated middle-class women in the West, such scholarship has predominantly conceptualized women’s online self-branding as a function of neo-liberal and postfeminist values centered around notions of “commodified femininity” and “mediated intimacy” along with consumerism and individualism. In contrast, this article examines the sociocultural values underlying the self-branding practices of Turkish Muslim “housewives” from relatively underprivileged backgrounds who have recorded, performed, and monetized their cooking skills and arguably their values on YouTube. Drawing on in-depth interviews with 12 leading Turkish women vloggers, combined with digital ethnographic research into their online profiles and content, my analysis reveals the importance for these vloggers of ensuring their online performances and personae comply with and embody the Islamic values of feminine piety and modesty. By highlighting the importance of social positionality in research on gendered self-branding, my findings problematize dominant conceptualizations of women’s online self-branding as a postfeminist undertaking. In reality, Islamic values are active online, embodied by Turkish Muslim women cooking on YouTube in a way that is empowering for them but also under negotiation through the participatory culture of the Internet.

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Section: Self-branding: the Pious Selfmentioning

confidence: 99%

Section: Findings and Analysismentioning

confidence: 99%

Hands-On(ly) Vlogging: How Turkish Muslim Women Perform “Modesty” and “Piety” in Self-Branding on Their YouTube Cooking Channels

Bagdogan

2023

Social Media + Society

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“…Khan, & Ali, (2016) analyzed the written texts of male and female students and explored how they constructed their gender identity through written discourse. Salam (2020) study focused on how Pakistani women constructed their gender identity on Facebook. By analyzing the visual and linguistic resources used by these women on their Facebook timelines, this study concludes that they effectively utilized discursive means to display their desired gender identities.…”

Section: Literature Reviewmentioning

confidence: 99%

Negotiating between Gender and Leadership Identity: A Discursive Analysis of Workplace Meetings

Zoon¹

2021

plhr

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This article explores how male and female leaders discursively construct and negotiate between their gender and leadership identity as they chair meetings. Drawing upon discourse analysis as a method, the study explores the discursive enactment of leadership by two male and two female leaders. The study focuses on the elements of compliance and resistance to stereotypical discourse styles. The analysis reveals that the features of interactional styles employed by these male and female leaders indicate compliance as well as resistance to the normative associations of discourse features. The study concludes that as male and female leaders effectively employ discourse features form both masculine and feminine discourse styles, they not only contest the normative associations of discourse features with particular genders but also present them as neutral linguistic means accessible to both male and female leaders. The finding of this study holds particular significance because it highlights the transformative potential of language and the role it can play in promoting alternative models of leadership beyond normative masculine models.

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In a World Where You can be Anyone: An Investigation into the Gendered Social Practices of Pakistani Facebook Users

Salam

2021

Gend. Issues

Self Cite

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This article investigates the construction of gender identities of Pakistani men and women Facebook users given that Facebook has emerged as the prime social media platform through which Pakistani users interact. By employing thematic analysis and taking insights from theory of performativity and intersectionality, the findings of the interview data suggest that the formation, negotiation, and expression of gender identities on Facebook occurs through complex interplay between the discourses of religion, class, culture, and tradition. In some cases, Facebook highlighted the reproduction of the prevalent cultural models of masculinity and femininity while in other cases; there was resistance to the existing socio-religious cultural norms of the society.

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Compliance and resistance: An investigation into the construction of gender identities by Pakistani women on Facebook

Cited by 3 publications

References 34 publications

Hands-On(ly) Vlogging: How Turkish Muslim Women Perform “Modesty” and “Piety” in Self-Branding on Their YouTube Cooking Channels

Hands-On(ly) Vlogging: How Turkish Muslim Women Perform “Modesty” and “Piety” in Self-Branding on Their YouTube Cooking Channels

Negotiating between Gender and Leadership Identity: A Discursive Analysis of Workplace Meetings

In a World Where You can be Anyone: An Investigation into the Gendered Social Practices of Pakistani Facebook Users

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