In a World Where You can be Anyone: An Investigation into the Gendered Social Practices of Pakistani Facebook Users

Abstract

This article investigates the construction of gender identities of Pakistani men and women Facebook users given that Facebook has emerged as the prime social media platform through which Pakistani users interact. By employing thematic analysis and taking insights from theory of performativity and intersectionality, the findings of the interview data suggest that the formation, negotiation, and expression of gender identities on Facebook occurs through complex interplay between the discourses of religion, class, culture, and tradition. In some cases, Facebook highlighted the reproduction of the prevalent cultural models of masculinity and femininity while in other cases; there was resistance to the existing socio-religious cultural norms of the society.

From Changing Universe to Evolving Characters: The Interplay of Social Media-Themed Films

“…People have become addicted to social media in the last decade (Kuss and Griffiths, 2017;Monacis et al, 2017). Meanwhile, social media has introduced a realm where people feel free, uninhibited by the constraints of acceptable behavior in the real world (Abril et al, 2012;Kang et al, 2013;Kugelman, 2012;Salam, 2022). This has introduced an opportunity for producers, presenting new commercial possibilities.…”