The Handbook of Communication and Corporate Reputation 2013
DOI: 10.1002/9781118335529.ch16
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Complexity Theory and the Dynamics of Reputation

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Cited by 5 publications
(3 citation statements)
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“…McElroy (2000) defined complexity theory as, “the study of emergent order in otherwise very disorderly systems” (p. 196). Although there are many definitions, most scholars adhere to the definition as “the study of adaptive systems” (Murphy and Gilpin, 2013: 167). Specifically, Murphy (2000) defined complexity as “the study of individual actors who interact locally in an effort to adapt their present situation, thus creating patterns that impact an entire society, most times unmanageably and unpredictably” (p. 447).…”
Section: Complexity Theorymentioning
confidence: 99%
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“…McElroy (2000) defined complexity theory as, “the study of emergent order in otherwise very disorderly systems” (p. 196). Although there are many definitions, most scholars adhere to the definition as “the study of adaptive systems” (Murphy and Gilpin, 2013: 167). Specifically, Murphy (2000) defined complexity as “the study of individual actors who interact locally in an effort to adapt their present situation, thus creating patterns that impact an entire society, most times unmanageably and unpredictably” (p. 447).…”
Section: Complexity Theorymentioning
confidence: 99%
“…Specifically, Murphy (2000) defined complexity as “the study of individual actors who interact locally in an effort to adapt their present situation, thus creating patterns that impact an entire society, most times unmanageably and unpredictably” (p. 447). This paper adheres to the philosophy that complexity is understood as an adaptive system (Murphy and Gilpin, 2013), where patterns by individual actors lead to the process of organizing that is unpredictable, yet still has an influence on society (Murphy, 2000).…”
Section: Complexity Theorymentioning
confidence: 99%
“…The main challenge for public relations management (as for other management areas) in this sense is today’s increasingly complex media environment. It was on this basis that Gilpin and Murphy proposed complexity thinking as a new paradigm that responds ‘to a tightly coupled, nonlinear, and unstable communication environment’ (Gilpin and Murphy, 2010: 74, see also Murphy and Gilpin, 2013). In managing such a complex environment, the task for public relations decision-makers is to ensure requisite responses.…”
Section: Perspective I: Public Relations As Decision-making In a Compmentioning
confidence: 99%