2007
DOI: 10.1016/j.jbusres.2007.01.016
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Complexities in markets: Introduction to the special issue

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Cited by 34 publications
(9 citation statements)
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“…Traditionally, ABMs are applied in the social sciences [e.g. 69,70,71]. Applications related to technology and markets have appeared as well, such as models of electricity markets [72,73,74,75,76,77,78,79].…”
Section: Agent-based Modelingmentioning
confidence: 99%
“…Traditionally, ABMs are applied in the social sciences [e.g. 69,70,71]. Applications related to technology and markets have appeared as well, such as models of electricity markets [72,73,74,75,76,77,78,79].…”
Section: Agent-based Modelingmentioning
confidence: 99%
“…Numerous factors contribute to complexity, including demand uncertainty, volatile supply markets and increased product variety. Our focus is on product variety, as in many cases the capability to provide a range of products has become a key (and often prerequisite) competitive factor as firms seek to differentiate and often customise their products in the marketplace (Gilbert, Jager, Deffuant & Adjali, 2007;Ho & Tang, 1998). In addressing 'complexity', researchers have found it useful to distinguish between 'complexity' arising from the number of components (or actors) in a system and 'dynamic complexity' arising from unpredictability or variability (Bozarth, Warsing, Flynn, & Flynn, 2009).…”
Section: Product Variety Managementmentioning
confidence: 99%
“…Moreover, potential lateral effects such as word-ofmouth can become important as well in consumers' decision making and as a result lead to non-linearity in the dynamics of a market. Consequently, CPG markets lend themselves readily to be modeled using agent based simulations [8].…”
Section: Introductionmentioning
confidence: 99%