Competitiveness of Travel and Tourism in Selected Countries

Abstract

Competitiveness of the country is a very important factor, especially in the area of tourism. Tourism is one of the most important and most rapidly growing economy sectors, which faces the challenges and possibilities of globalization. The travel and tourism sector is widely recognized as an important factor for the regional development. This enables the country to be successful in the world market and for tourists. To measure the competitiveness of travel and tourism, we used various indexes. One of them is the Travel & Tourism Competitiveness Index, published by the World Economic Forum. The aim of this paper is to analyse the travel and tourism competitiveness in selected countries. According to their performance, we identified the best travel and tourism country. In addition, we focused on strengths and weaknesses of the analysed countries to improve their competitiveness position in the future.

An overview of literature on destination competitiveness: A theoretical analysis of the travel and tourism competitiveness index

“…Numerous authors have put out Pharos International Journal of Tourism and Hospitality different metrics to gauge how competitive travel locations are. Common indicators include those that track the performance and effects of tourism, track a destination's capacity to provide high-quality, competitive tourism services, track a destination's appeal, and outline governmental responses and economic opportunities (Širá & Pukała, 2019). Vasanicova et al (2021) referred to the fact that the business environment is important when measuring a country's competitiveness indicator.…”

“…The Global Competitiveness Report seeks to provide business executives and politicians with a benchmarking tool through the index (Mazanec & Ring, 2011). The research analyses the performance of 117 economies using the Travel & Tourism Competitiveness Index (TTCI), which offers a unique perspective on each country's areas of strength and development to improve its industry competitiveness (Širá & Pukała, 2019;WEF, 2021). The index evaluates the laws and regulations that support the travel and tourism industry's sustainable growth (WEF, 2021).…”