Abstract:The research aims to analyze the competitiveness of the cluster of free-shops in the Fronteira da Paz region (Santana do Livramento-BR and Rivera-UY). The eleven elements of cluster competitiveness proposed by Zaccarelli, et al. (2008) are analyzed. For this, a descriptive analysis is used, with a quali-quantitative approach, through the case study method. Data were collected from secondary data, interviews, questionnaires and observation. The results obtained show that five fundamentals are precisely competit… Show more
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