Competitiveness of Individuals in the Labour Market During the Pandemic

Antošová, Irena; Hazuchová, Naďa; Stávková, Jana

doi:10.7441/joc.2022.03.02

Cited by 2 publications

(1 citation statement)

References 23 publications

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“…Consumer preferences may change over time. After the COVID-19 pandemic, consumers placed greater importance on health in their value hierarchy (Antosova et al, 2022). According to Letunovska et al (2021), the determinants of healthy behaviour included (2021) price, taste and trust in producers.…”

Section: Introductionmentioning

confidence: 99%

Changes in Consumer Purchasing Decisions: Traditional and Emerging Factors in the Dynamic Marketing Landscape Over 15 Years

Antosova,

Psurny,

Stavkova

2023

MMI

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The paper summarises the factors influencing consumer purchasing decisions and the changes the factors have undergone over the last 15 years. The research aimed to determine what changes have occurred in the intensity of the traditional factors influencing consumers’ purchasing decisions over the past 15 years and to identify the new factors currently shaping consumers’ purchasing decisions. The research was carried out by means of a questionnaire survey conducted in the Czech Republic (N = 686). The survey results were subjected to descriptive statistics combined with multivariate exploratory factor analysis. The paper presents the results of an empirical analysis which showed that between 2007 and 2022, there were no significant changes in consumers’ perceived importance of traditional factors influencing their purchasing decisions in different categories of consumption. The research has confirmed that consumers perceived quality, price and necessity as the most important factors across the different categories, while advertising was still the least important. However, the perceived importance of advertising has increased slightly in some shopping categories, such as Clothing and Footwear and Transport, along with the perceived importance of discounts. However, new factors have emerged to influence consumers before making a purchase decision. The Clothing and Footwear category was selected for detailed factor analysis because consumers assigned more importance to the emerging factors here than other purchase categories. By applying factor analysis, the authors identified five determinants of consumer decision-making in purchasing Clothing and footwear category, including new and traditional factors. The first determinant was the current trends in the market. The second determinant was recommendations, including recommendations from family, friends and professionals, together with the chance to try something new. The third purchase determinant was experience based on the consumer’s previous experience, which also shaped the subsequently preferred parameters and product quality. The fourth determinant was pricing. The final determinant of the purchase decision was sustainability in both consumption and purchase. The research results are useful for market players, especially in the innovation of customer communication and company marketing management.

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Section: Introductionmentioning

confidence: 99%

Changes in Consumer Purchasing Decisions: Traditional and Emerging Factors in the Dynamic Marketing Landscape Over 15 Years

Antosova,

Psurny,

Stavkova

2023

MMI

Self Cite

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Effectiveness of the Use of Compensation Bonuses in the Czech Republic

TALÍŘ,

STRAKOVÁ,

CHYTILOVÁ

et al. 2024

Ad Alta: 14/01

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Aim: This paper focuses on the evaluation of the impact of the use of compensation bonuses during a pandemic on the economic situation of companies. Methods: In order to achieve this objective, a primary quantitative survey in the form of a questionnaire survey was conducted in Czech enterprises and two research questions were set. The research questions were answered by testing four hypotheses, which focused on testing the relationship between the use of compensation bonuses and the nature of the change in the economic situation of the enterprise in terms of sector, size and prevailing business relationship. The parametric two-sample one-factor ANOVA and Pearson's Chi-squared test were used to test the hypotheses. Main findings: The results showed that the use of compensation bonuses was associated with a negative change in the economic situation of the firms. Differences in the magnitude of the effect were observed in terms of the prevailing business relationship and the size of the enterprises. The business sector did not affect the strength of the association between bonus use and change in economic situation. Limitations of the paper: the paper focuses on observing the short-term trend and is limited to Czech enterprises during the pandemic period.

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Competitiveness of Individuals in the Labour Market During the Pandemic

Cited by 2 publications

References 23 publications

Changes in Consumer Purchasing Decisions: Traditional and Emerging Factors in the Dynamic Marketing Landscape Over 15 Years

Changes in Consumer Purchasing Decisions: Traditional and Emerging Factors in the Dynamic Marketing Landscape Over 15 Years

Effectiveness of the Use of Compensation Bonuses in the Czech Republic

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