Marketing and Management Sciences 2010
DOI: 10.1142/9781848165106_0026
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Competitiveness and Advertising in Greek Food and Beverage Manufacturing Firms

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Cited by 15 publications
(18 citation statements)
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“…Moreover, older firms enhance their reputation and position in the market (Coad, Segarra, & Teruel, 2016). Therefore, there is evidence of the direct effect of firm age on the improvement of the organizational performance (Argote, 1999), on innovative outcomes (Tripsas & Gavetti, 2000), and on profitability (Notta, Vlachvei, & Samathrakis, 2010). Moreover, firm age could affect sales growth because older firms might have experience advantages enabling them to sustain international growth (Autio, Sapienza, & Almeida, 2000).…”
Section: Control Variablesmentioning
confidence: 99%
“…Moreover, older firms enhance their reputation and position in the market (Coad, Segarra, & Teruel, 2016). Therefore, there is evidence of the direct effect of firm age on the improvement of the organizational performance (Argote, 1999), on innovative outcomes (Tripsas & Gavetti, 2000), and on profitability (Notta, Vlachvei, & Samathrakis, 2010). Moreover, firm age could affect sales growth because older firms might have experience advantages enabling them to sustain international growth (Autio, Sapienza, & Almeida, 2000).…”
Section: Control Variablesmentioning
confidence: 99%
“…It is worth stressing that, in Europe, the food sector has a significant role; the combined agricultural and food sector forms an important part of the EU economy, accounting for 15 million jobs (8.3% of total employment) and 4.4% of GDP (Moussis, 2013). In Greece, where the empirical work took place, the food sector constitutes 25% of the GNP and it is the leading sector amongst all industrial sectors in terms of GNP contribution (Notta et al, 2010). It is clear that the food sector, like many other sectors such as automotive (Nieuwenhuis et al, 2012), electronics and appliances (Kumar & Putnam, 2008), textile and apparel (Wu et al, 2012), has reached a juncture where customer and other stakeholder concerns about sustainability performance now need to become integrated with other dimensions of value when managing supply chains (Angell & Klassen, 1999).…”
Section: Introductionmentioning
confidence: 99%
“…Similarly, Notta et al (2010) found that for the period 2002-2007, the competitiveness of the European Union member countries, for the food and beverage sectors, differs significantly from country to country and depends to a large extent on the geographical location of each of them.…”
Section: Definition Of Competitiveness In the Literaturementioning
confidence: 97%