Competitive sustainability and stakeholder engagement: Exploring awareness, motivation, and capability

Abstract

In adding to competitive dynamics and sustainability literature, this study examines the role of a supplier and consumer on a focal firm's sustainability competitiveness through the awareness, motivation, and capability (AMC) perspective and stakeholder engagement research. Regression analyses are performed utilizing secondary sustainability and financial data to test proposed environmental and social competitiveness hypotheses. A constraint factor model is also tested. This study finds that a focal firm's motivation is positively associated with its own sustainability competitiveness. The study also finds that awareness and capability are negatively associated with environmental and social competitiveness. Finally, whereas suppliers' AMC have no significant impact, customer awareness and capability do. The findings reflect both conformity and divergence from the AMC model when applying it to a supply chain context as well as enhance the managerial understanding of how a supply and customer base can impact their own sustainability competitiveness.

Retos de la Investigación Educativa tras la pandemia COVID-19

“…La conciencia es el nivel más alto de aprendizaje vital (Colás- Bravo et al, 2018). Esa conciencia permite obrar activamente en los ámbitos económicos, sociales, ambientales y educativos (Schniederjans, & Khalajhedayati, 2021). Un ejemplo del valor de la conciencia para la acción social lo tenemos en estos momentos en la situación de pandemia actual, en la que se hace una referencia constante a la necesidad de una conciencia ciudadana para actuar responsablemente.…”

Exploring the level of sustainability awareness among consumers within the fast-fashion clothing industry: a dual business and consumer perspective

“…Age indicates two important characteristics concerning the individual, namely, their stage in the life cycle and their membership in a group of individuals born at the same time. Everyone that belongs to a specific generational group develops unique characteristics regarding psychographics and demographics compared to generations prior to them (Shams et al , 2020). According to Shams et al (2020), a group’s members tend to have similar behaviours but are different from the behaviours of consumers of other generations.…”

“…Everyone that belongs to a specific generational group develops unique characteristics regarding psychographics and demographics compared to generations prior to them (Shams et al , 2020). According to Shams et al (2020), a group’s members tend to have similar behaviours but are different from the behaviours of consumers of other generations.…”

“…Essentially, consumers use existing knowledge and understanding to assess the information given to them (Göçer and Oflaç, 2017). Schniederjans and Khalajhedayati (2021) suggest that there is a need for empirical evidence in sustainability literature, regarding the impact of stakeholder awareness and motivation of a firm's sustainability efforts as a source of building a competitive advantage. In contributing to this gap, the present study revealed that both Generation X and Y consumers are unaware of n current sustainable fashion practices implemented by Zara and H&M. Even though these consumers are sustainability conscious, have environmental concerns and share a willingness to act environmentally conscious behaviour and purchase intentions, fashion brands fail to take advantage of this opportunity to communicate their sustainable fashion initiatives and build a competitive advantage (H3).…”

Sustainable development in the craft brewing industry: A case study of Iowa brewers

“…Some brewers may receive intrinsic benefits from environmental stewardship. Others may face normative, coercive, or competitive pressure from their peers or other stakeholders (Delmas & Toffel, 2004; Schniederjans & Khalajhedayati, 2020). Information issues or asymmetries can further complicate adoption decisions.…”