2002
DOI: 10.1007/bf03396660
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Competitive Strategy for Media Companies in the Mobile Internet

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Cited by 21 publications
(5 citation statements)
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“…Furthermore, Nalebuff and Brandenburger (1997) suggest successful companies employ your value net to create added-value for consumers by bundling complementary products. For example, Feldmann (2002) suggests bundling is gaining momentum in the mobile technologies industry. Mobile phones are no longer used for just voice-to-voice communication also bundle news and information services (CNN, BBC).…”
Section: From Simple Co-operation or Competition To Complex Co-opetitionmentioning
confidence: 99%
“…Furthermore, Nalebuff and Brandenburger (1997) suggest successful companies employ your value net to create added-value for consumers by bundling complementary products. For example, Feldmann (2002) suggests bundling is gaining momentum in the mobile technologies industry. Mobile phones are no longer used for just voice-to-voice communication also bundle news and information services (CNN, BBC).…”
Section: From Simple Co-operation or Competition To Complex Co-opetitionmentioning
confidence: 99%
“…A deep understanding of the institutional context is critical for enabling the development and distribution of mobile services. Knowledge and appreciation of the importance of the institutional context factors discussed in this paper may help mobile operators and service providers to both design new services or enhance existing ones in order to gain competitive advantage (Feldmann, 2002). Second, our analysis also offers insights to proactive and reactive stakeholders about the manner in which they can interact with others without violating the existing institutional context.…”
Section: Conclusion Implications and Future Researchmentioning
confidence: 88%
“…Second, our analysis also offers insights to proactive and reactive stakeholders about the manner in which they can interact with others without violating the existing institutional context. Third, understanding of institutional context factors in the mobile services industry can provide insights to marketers in design-ing high-quality and effective promotional campaigns for their new service offerings and by doing so promote the establishment of a trusting environment (Feldmann, 2002). For instance, marketing campaigns may emphasise privacy protection, etc.…”
Section: Conclusion Implications and Future Researchmentioning
confidence: 99%
“…The flexible value chain approach has been well-known and applied (Al Ghamdi, 2005) for nearly 30 years in strategic organizational planning and is the foundation of the Supply Chain Council's Supply Chain Operations Reference Model and quality management norm ISO 9001. Feldmann (2002), Müller (2005), Riot et al (2013), andSchüßler et al (2014), for instance, fruitfully adopt a value chain perspective in their business and retail research. This facilitates a holistic and strategic cost management, value creation, and competition analysis.…”
Section: The Value Chain Approachmentioning
confidence: 99%