Competitive strategies of small independent retailers

Eymas, Fabien; Bensebaa, Faouzi

doi:10.1108/ijrdm-06-2020-0212

Cited by 8 publications

(10 citation statements)

References 48 publications

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“…Similar studies have also undertaken a semi-structured interview approach to small retailers (Coca‐Stefaniak et al , 2010). A qualitative approach has been adopted due to the exploratory nature of the work (Creswell, 2007) and to explore the complexity and occurrences of the events in alignment with similar works (Eymas and Bensebaa, 2021). The tentative list of subjects was initially determined by looking at the ongoing pandemic through the lens of the crisis management model.…”

Section: Methodsmentioning

confidence: 99%

“…The dayto-day life of a Kirana store owner has undergone a huge change to keep up with changing demands of the crisis". (EY, 2020) Small retailers are the dominant form of retail in many emerging markets (Eymas and Bensebaa, 2021), such as Latin America (D'Andrea et al, 2006;Lenartowicz and Balasubramanian, 2009), Africa (Klemz et al, 2006;Onyemah and Akpa, 2016) and India (Khare, 2013a(Khare, , 2013bKoul and Jasrotia, 2019;Sarkar and Kundu, 2016;Shaikh and Gandhi, 2016). In India, which has one of the highest retail densities globally, most groceries and branded consumer packaged goods are sold by small, traditional retailers (Dholakia et al, 2018), making them an essential part of the distribution channel.…”

Section: Introductionmentioning

confidence: 99%

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Resilience of small retailers in facing the Covid-19 pandemic – a qualitative study

Samanta

Aithal

2023

QMR

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Purpose This study aims to understand the impact of the Covid-19 pandemic on small retailers, and their response to it, using the crisis management model. The research documents the impact and responses and attempts to identify the factors contributing to and hindering retailers’ attempts to achieve resilience. Design/methodology/approach Semi-structured interviews were used to collect qualitative data from small retailers. The interview transcripts were analysed using MAXQDA 2020 Analytics Pro data analysis software. The heterogeneity in responses to the challenges posed by the pandemic is explained using self-determination theory and diffusion of innovation theory. Findings One of the most significant impacts of the crisis was the disruption in the regular supply chain network on which the studied retailers relied for their traditional buying. The retailers increased customer services such as free home delivery and enhanced the use of technology in their shops. However, and worryingly, although the retailers faced two waves of the pandemic, the urge to plan and prepare was missing. The overall crisis can, therefore, be seen as an opportunity for small retailers to improve their responses when facing similar situations. Social implications Small retailers are part of the social fabric in many emerging economies and function as a source of employment. They have been facing challenges from organised retail and e-commerce. The Covid-19 crisis pushed them to respond, and the authors hope that they will take some cues from this disruption and become more efficient and competitive in the future. Originality/value To the best of the authors’ knowledge, this is among the first studies to map the impact of the crisis on small retailers and their response to it, drawing implications for retailers and companies and analysing the efforts made by small retailers to achieve resilience.

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Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Resilience of small retailers in facing the Covid-19 pandemic – a qualitative study

Samanta

Aithal

2023

QMR

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“…A qualitative research design is considered most appropriate given the exploratory nature of the study (Creswell, 2007). We conducted semi-structured, in-depth interviews with the selected retailers, as was done in similar studies (Eymas and Bensebaa, 2021). A total of 35 retailers were interviewed from three periodic markets (Saidpur, Bakshi ka Talab, 6th Mile) on multiple visits on market days from May 2018 to January 2020.…”

Section: Data Collectionmentioning

confidence: 99%

Resilience of an evolved retail agglomeration: case of rural periodic markets in emerging economies

Satyam

Aithal²,

Pradhan³

2022

IJRDM

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PurposeThe objective of the study is to understand the reasons for the resilience of rural periodic markets. Small retailers patronise these markets, and by identifying the reasons for their continued market participation, an attempt has been made to explain the continued existence of these traditional evolved retail agglomerations.Design/methodology/approachA qualitative research design was adopted for the study. Semi-structured interviews were conducted with 35 small retailers, and responses were used to identify the reasons for their continued market participation. A mix of purposeful and snowball sampling was used to select the respondents.FindingsIn a novel endeavour, this study presents rural periodic markets as an evolved retail agglomeration. It identifies six factors responsible for the continued participation of small retailers in these markets. Seven attributes of the rural periodic market, an evolved retail agglomeration, were also identified which contribute to the resilience of these markets.Research limitations/implicationsThis study contributes to the literature on retail agglomerations and identifies the reasons for the continued market participation of small retailers, suggesting some trends about their future in emerging economies.Social implicationsRural periodic markets have affected the overall well-being of surrounding villages by providing opportunities to participate in many ways. This has been identified as a reason for the economic growth of the area.Originality/valueTo the best of our knowledge, this is one of the first studies to explore the resilience of periodic markets from the perspective of small retailers by identifying the reasons for their continued market participation.

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“…3.1 Direct impact of strategic integration SMRs, such as small family grocers, are inherently different from large retail chains in terms of size, operational orientation and resources (Eymas and Bensebaa, 2021;Grimmer et al, 2017;Srichookiat and Jindabot, 2017). By integrating biological analogy with resource advantage theory, Srichookiat and Jindabot (2017) argued that SMRs must strengthen their inherent advantages that are easily inimitable by competitors while emphasizing personal relationships with customers that large retail chains lack in comparison.…”

Section: Development Of Hypothesesmentioning

confidence: 99%

“…According to previous studies (Eymas and Bensebaa, 2021;Srichookiat and Jindabot, 2017), the smaller the size of small independent retailers, the stronger they adopt and implement a niche or focused strategy. Yet, our knowledge about the role of competitive strategies in SMRs remains largely limited.…”

Section: Moderating Effects Of Differentiation and Low-cost Orientationmentioning

confidence: 99%

Role of brand equity and competitive strategies in the relation between horizontal alliances and its benefits

Kim

2021

JBIM

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Purpose Drawing on the resource-based view, this study aims to investigate the conditions under which small- and medium-sized retailers can improve competitive benefits through the lens of brand equity and strategies for competitive advantage in retail buying groups. Design/methodology/approach This study collected 241 samples from small- and medium-sized supermarket retailers who joined retail buying groups in Japan. Findings This study offers two key findings. First, the results indicate that a buying group’s brand equity partially mediates the relationship between member retailers’ strategic integration and their buying group benefits. Second, member retailers with a stronger differentiation orientation strengthen the positive impact of strategic integration on the buying group’s brand equity and buying group benefits. The moderating effects of low-cost orientation were not found to be significant. Practical implications To highlight the sustainable growth of small- and medium-sized retailers in retail buying groups, which are often ignored in the extant literature, this study offers practical guidance on the importance of a buying group’s brand equity. In addition, based on the findings, this paper postulates that member retailers pursuing differentiation orientation, rather than low-cost orientation, are more beneficial to retail buying groups in terms of relational outcomes and performance consequences. Originality/value By conceptualizing brand equity in retail buying groups, this study suggests a novel approach for retail management that investigates how a buying group’s brand equity is linked to strategic integration, strategies for competitive advantage and buying group benefits from the viewpoint of member retailers.

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Competitive strategies of small independent retailers

Cited by 8 publications

References 48 publications

Resilience of small retailers in facing the Covid-19 pandemic – a qualitative study

Resilience of small retailers in facing the Covid-19 pandemic – a qualitative study

Resilience of an evolved retail agglomeration: case of rural periodic markets in emerging economies

Role of brand equity and competitive strategies in the relation between horizontal alliances and its benefits

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