Competitive strategies of knowledge and innovation commercialization: a unified swot and fuzzy ahp approach

Friedrichsen, Mike; Zarea, Hadi; Tayebi, Amin; Abad, Fatemeh

doi:10.17230/ad-minister.30.3

Cited by 15 publications

(12 citation statements)

References 47 publications

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“…Schools, universities, media and NGOs concerned with public knowledge and ignorance, should put their efforts into increasing people's critical thinking and media literacy. In an increasingly commercialized world in which financial interests are becoming the first priority even for the universities (Friedrichsen et al, 2017) this can be a greater challenge. As a short-term plan, however, arguably increased skepticism can prevent a part of the harm that can be resulted from the flow of unreliable information.…”

Section: Discussionmentioning

confidence: 99%

Knowledge Management in the Age of Unreliable Messages. Do University Students Trust Online Messages? (A Survey from the Middle East)

et al. 2021

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We are exposed to a constant stream of messages many of which originate from unreliable or untrustworthy sources. Moreover, it is not possible to control the messages before they are published and allow the dissemination of the verified ones only. Growing a critical mind can be a practical way to prevent the accumulation of incorrect or inaccurate information in our brains. The current study tried to see whether or not university students hold a critical view of social media messages. First, in a qualitative study, hundreds of messages shared on social media were observed, 12 of which were chosen based on the popularity of their central themes. Many of the messages contained an extraordinary claim such as the existence of mermaids, human-like complex emotions in animals, etc. Then, in a survey, the chosen messages were shown to 379 university students. The respondents were asked to express their opinions about the messages. For each of the 12 messages, between 36 to 94 percent of the respondents just assumed the messages to be true. The analysis of the responses revealed weak critical thinking among the students.

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Section: Discussionmentioning

confidence: 99%

Knowledge Management in the Age of Unreliable Messages. Do University Students Trust Online Messages? (A Survey from the Middle East)

et al. 2021

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“…The SWOT analysis (HUMPHREY, 2005) is a systematic framework commonly performed to analyse internal factors of organizations (strengths, weaknesses) and external (opportunities, threats) and based in decision making (DLBOKIC et al, 2017;ETONGO et al, 2018). Swot analysis are able to identify and describe internal and external factors of an organization (FRIEDRICHSEN et al, 2017;HATEFI, 2018), however, the analysis does not assign value measures, weights or amounts relating (HOUBEN et al, 1999). So and having as proposal assign values and order the factors 3 with importance scale, it was used a hybrid method: a multiple criterion evaluation methodology AHP.…”

Section: Materials E Methodsmentioning

confidence: 99%

Seafood supply assessment in the 21st Supply Deposit of Brazilian Army

Martins¹,

Leite²,

Martins³

et al. 2018

Acervo Saúde

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Objectives: The aim of present study was to evaluate the sanitary characteristics associated to the Quality and Identity Standards of the frozen seafood provided for the 2nd MR by 21st SD; Identify strengths, weaknesses, opportunities and threats to optimize the supply process; Propose a strategic approach to mitigate supply non-compliances. Methods: Were performed seven Focus Groups, a SWOT analysis and the swot factors were weighted with the application of the Analytical Hierarchy Process AHP. Results: The frozen seafood supply process of the 2nd MR, centralized in the 21st SD, needs a technical, operational and documental restructuration, to ensure the maximum efficiency in the seafood purchase, storage and distribution; It is very important the participation of specialized Officers in the bind writing process. Conclusion: It is recommended the implementation of FSMS and qualify the staff. The adoption of strategies with focus in the Food Security is necessary to ensure a good and safety nutrition and reaching the results can promote the development of social changes through qualifing officers and soldiers.

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“…The combination of two fields of marketing and politics for increasing the capacity of political groups and their success in electoral competitions is the purpose of the political marketing theory. Political marketing as a discipline has gradually found its framework (Ediraras et al, 2013;Friedrichsen et al, 2017) and is a tool that facilitates the efforts of political parties to establish long-term relationships with voters and stakeholders (Henneberg & O'shaughnessy, 2007). Political marketing implies the use of concepts, principles and methods of marketing in political issues by individuals, groups, organizations and nations.…”

Section: Literature Review 1) Political Marketingmentioning

confidence: 99%

How to compose a media mix to win an electoral campaign? proposing a framework for political marketing

2021

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This article addresses the issue of composing different media to send an integrated message to the voters in electoral campaigns and presents a framework for managing media in political marketing. The authors conducted deep interviews with strategy developers of the past presidential elections as well as two parliamentary elections in Iran to extract the strategy development process for delivering the campaign message to the target audiences. thematic analysis used for analysis of data and interviews coded in three levels of open, axial and selective. The paper suggests a sequence of audience, message and media to launch a successful campaign within a framework that starts with campaign structure and strategy and accomplished with economic effectiveness measuring and success rate.

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Competitive strategies of knowledge and innovation commercialization: a unified swot and fuzzy ahp approach

Cited by 15 publications

References 47 publications

Knowledge Management in the Age of Unreliable Messages. Do University Students Trust Online Messages? (A Survey from the Middle East)

Knowledge Management in the Age of Unreliable Messages. Do University Students Trust Online Messages? (A Survey from the Middle East)

Seafood supply assessment in the 21st Supply Deposit of Brazilian Army

How to compose a media mix to win an electoral campaign? proposing a framework for political marketing

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