Comparing consumer innovativeness and ethnocentrism of young-adult consumers

Rašković, Matevž; Ding, Zhonghui; Škare, Vatroslav; Došen, Đurđana Ozretić; Žabkar, Vesna

doi:10.1016/j.jbusres.2016.03.029

Cited by 44 publications

(29 citation statements)

References 33 publications

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“…The shared social and cultural elements of certain country and nation offer the local customers a sense of convergence to a certain extent which leads customers to prefer domestic brands with national identity, ethnocentrism, and a sense of superiority (Watson &Wright, 2000). The study supports the finding of previous studies that the Tendency exists among the masses including cyber citizens, adolescents, and college students (Matevž et al, 2016;Ran, 2010;Wu & Zhu, 2010). Other studies show that customers have cognitive differences towards different brands.…”

Section: The College Students' Preference For Chinese Telephone Brandssupporting

confidence: 85%

Study on Chinese College Students’ Stereotypes of the Origin of Telephone Brands

Ge¹,

Pang²,

Hu³

et al. 2018

ChnStd

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The study aims to investigate Chinese college students' stereotypes of the origins of telephone brands, by interviewing 80 college students about their attitudes toward Chinese and foreign telephone brands and analyzing the reasons concerned. The study finds that college students indeed hold stereotypes about the origin of telephone brand and show preference to domestic telephone brands. In particular, appearance design is what they will first take into consideration when choosing telephone brands.

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Section: The College Students' Preference For Chinese Telephone Brandssupporting

confidence: 85%

Study on Chinese College Students’ Stereotypes of the Origin of Telephone Brands

Ge¹,

Pang²,

Hu³

et al. 2018

ChnStd

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“…Due to numerous interacting factors, there are varying degrees of heterogeneity in consumer ethnocentrism among different products and consumer groups. Nevertheless, Chinese consumers generally do not show high ethnocentrism [29,30]. Some studies have examined the impact of ethnocentrism on Chinese consumer preferences for products or brands from different countries [23,29].…”

Section: Literature Reviewmentioning

confidence: 99%

Ethnocentrism, Trust, and the Willingness to Pay of Chinese Consumers for Organic Labels from Different Countries and Certifiers

Yin

Han

Wang

et al. 2019

Journal of Food Quality

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Although numerous studies have examined consumer preference for organic foods, few have focused on consumer willingness to pay (WTP) for organic labels from dissimilar countries or certifiers. We conducted a choice experiment to examine how Chinese consumer ethnocentrism and trust on organic labels and certifiers may affect their WTP for organic labels from different countries as well as for different certifiers. Chinese consumers did not show a high level of ethnocentrism, and this may lead to inconsistencies in their WTP for organic labels. Significantly, consumer preferences for certifiers did not change remarkably with the increase in consumer ethnocentrism. Chinese consumers generally preferred organic labels from developed countries (or US-invested organic certifiers). With increases in the trust in labels, consumer WTP for each type of organic label increased in general, but the difference between WTPs for organic labels from different countries decreased. Similar results were observed in consumer WTP for certifiers. Determining distinct preferences for organic labels from various sources and countries can be a valuable reference for manufacturers or international certification service providers to choose target markets and for governments to establish their certification systems.

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“…), which might further determine the acceptance of a new product or service (Hoffmann and Soyez, 2010; Manning et al , 1995). In other words, it captures consumers’ willingness to adopt innovations (in service or products) (Raskovic et al , 2016). Indeed, it characterises consumers as innovators (adopters with the highest level of innovativeness) from later adopters (Truong et al , 2017), which is strictly linked to the ability of risk taking in the use of new, unfamiliar and new products/technologies/services.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Innovation starts at the storefront

Pantano

Priporas

Foroudi

2019

IJRDM

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Purpose Research into the introduction of innovative technologies directly at the storefront window is limited. The purpose of this paper is to model the behavioural attitudes and the subsequent benefits of, introducing innovative technologies to the storefront, while also considering the role of personal innovativeness in the decision process. Design/methodology/approach This study employed a sample of 341 consumers who approached this new kind of storefront in two well-known apparel stores in the centre of New York City. A self-administered questionnaire was used as a tool for data collection. Findings Findings empirically demonstrate that when consumers sense that there are innovative interactive technologies in the storefront windows, they are willing to enter the store, generate positive word-of-mouth communication (sharing the positive experience with friends). Originality/value This study is the first to investigate the combination of consumer innovativeness and storefront window on the behavioural attitude, supported with quantitative evidence.

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Comparing consumer innovativeness and ethnocentrism of young-adult consumers

Cited by 44 publications

References 33 publications

Study on Chinese College Students’ Stereotypes of the Origin of Telephone Brands

Study on Chinese College Students’ Stereotypes of the Origin of Telephone Brands

Ethnocentrism, Trust, and the Willingness to Pay of Chinese Consumers for Organic Labels from Different Countries and Certifiers

Innovation starts at the storefront

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