“…The studies on deactivation and regeneration of TiO 2 for PCD in liquid phase reactions are scanty and it needs to be studied in detail for practical application of this technique. Therefore, in continuation of our previous work on TiO 2 catalyzed PCD of phthalic acid [16], the present study was aimed to investigate the cause of deactivation of TiO 2 catalyst during PCD of one of the aromatic carboxylic acid; phthalic acid as a model organic pollutant. The major regeneration methods used in gas phase catalysis reported in the literature include thermal treatment in presence of air [17,18], H 2 O 2 treatment in presence as well as in absence of UV light [13], sonication in water and methanol [19], irradiation of UV light in flow of humid air [8], etc.…”