Company Strategy Determination in Food Company Using Swot Method

Ingaldi, Manuela; Škůrková, Katarína Lestyánszka

doi:10.2478/ata-2014-0015

Cited by 6 publications

(3 citation statements)

References 1 publication

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“…Some relevant applications of the TOWS matrix include the Basel norms (Kapoor and Kaur, 2017), strategic marketing (Proctor, 2000), strategic choice (Kulshrestha and Puri, 2017), strategy formulation (Dyson, 2004; Wang and Hong, 2011; Dandage et al , 2019) and strategic natural resources management (Kajanus et al , 2012). TOWS matrix has also been applied specifically in the tourism domain such as formulation of tourism destination development strategies (Goranczewski and Puciato, 2010), strategic marketing planning for tourism (Wickramasinghe and Takano, 2010), ecotourism development (Hong and Chan, 2010; Asadpourian et al , 2020) and strategy identification for a food firm (Ingaldi and Škůrková, 2014), among other applications. Among the four strategic groups, the development of the WO strategies is deemed appropriate for creating development strategies for the farm tourism sector as the sector is mostly dominated by weaknesses but is operating in a favorable environment.…”

Section: Weaknesses–opportunities (Wo) Analysismentioning

confidence: 99%

The future of farm tourism in the Philippines: challenges, strategies and insights

Yamagishi

Gantalao

Ocampo

2021

JTF

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Purpose This study aims to draw observations on the current status and potentials of the Philippines as a farm tourism destination and identify the underlying factors that inhibit farm tourism development. It intends to gauge the challenges that Filipino farmers face in diversifying farms and operating farm sites and uses these challenges in crafting strategies and policies for relevant stakeholders. It also provides Philippine farm tourism literature to address the limitations of references in the topic. Design/methodology/approach The study adopts an exploratory type of inquiry method and secondary data collection from various sources, such as published journal articles, news articles and reports, to gain insights and relevant information on farm tourism. The study also uses a threats, opportunities, weaknesses and strengths analysis approach to develop competitive farm tourism strategies. Findings The Philippines, with vast agricultural land, has the necessary base for farm tourism, and the enactment of the Farm Tourism Development Act of 2016 bridges this potential. With low agricultural outputs, the country draws relevance for farm tourism as a farm diversification strategy to supplement income in rural communities. While having these potentials, crucial initiatives in physical characteristics, product development, education and training, management and entrepreneurship, marketing and customer relations and government support must be implemented. Farmers' lack of skills, training and capital investment potential to convert their farms into farm tourism sites serves as the major drawback. Thus, developing entrepreneurial and hospitality skills is crucial. Originality/value This work presents a historical narrative of initiatives and measures of the Philippine farm tourism sector. It also provides a holistic discussion and in-depth analysis of the current state, potentials, strategies and forward insights for farm tourism development.

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Section: Weaknesses–opportunities (Wo) Analysismentioning

confidence: 99%

The future of farm tourism in the Philippines: challenges, strategies and insights

Yamagishi

Gantalao

Ocampo

2021

JTF

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“…The programme of risk management consists of designing a general list of a potential number of risk sources, i.e. the identifi cation of sources and list of areas of their impacts (Matisková, 2013b;Matisková, 2013c;Ingaldi, 2014).…”

Section: Resultsmentioning

confidence: 99%

Risk Assessment of Handling Loads in Production Process

Jankajová

Kotus

Holota

et al. 2016

Acta Univ. Agric. Silvic. Mendelianae Brun.

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This paper deals with the evaluation of risks in the production process. The possible hazards were determined in the production of plastic windows and security measures were proposed. The level of risk were evaluated by using the extended point method, where were defined the probability and consequence of events as well as the opinion of the evaluator. The level of the risk is calculated as the multiplication of these three parameters and is classified into categories: Negligible, moderate, precarious, Adverse and unacceptable. The levels of hazard and safety measures are defined for employees for the manual handling of loads. The highest level of the risk (precarious) was achieved in danger of spine injury, where the risk cannot be accepted without protective measures. Other monitored threats (overload, wrick, fall of the load etc.) are classified in negligible risk or moderate risk that is acceptable or acceptable in increased attention. By compliance of suggested precautions it is possible to achieve the minimization of health threats of employees at work.

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“…Moreover, creating a distribution channel with consumers can directly increase the marketing area, and the use of renewable technology can provide efficiency in the production process and marketing process (Budiman, Tarigan, Mardhatillah, Sembiring, & Teddy, 2018). In developing this strategy, local governments must also pay attention to the surrounding environmental conditions so that opportunities can be maximized and can support the leading forces in forming food businesses in East Java (Ingaldi & Skurkova, 2014).…”

Section: Weakness -Threatmentioning

confidence: 99%

Establishing Food Business of Local State-Owned Enterprises in Agriculture and Agribusiness

Maryunani

2020

jesp

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The agricultural sector contributes positively to regional economic development. However, current government programs tend to prioritize only on the supply side. It can cause an imbalance between demand, supply, and market inefficiency. To overcome the problems, the regional government can establish a food BUMD, especially in East Java. This research aims to formulate a strategy for establishing a food BUMD as a step in developing agriculture and agribusiness in East Java. The analysis method used was SWOT by examining internal and external factors as the basis for efficient strategy formulation. The results showed that East Java's agricultural conditions were in quadrant I (aggressive strategy). Recommended strategies that can be done are mapping and prospecting agricultural production in each region, maximizing infrastructure and social capital to build a supply and value chain, maximizing the marketing of agricultural products through information and technology to reach a broader market. Besides, developing the potential areas to agropolitan area, assisting young agricultural entrepreneurs, and formulating policies to facilitate local agricultural product marketing are suggested. The establishment of the East Java Food BUMD is a strategic step with significant support for the East Java economy and can create strong cooperation with small farmers and strengthen social capital (trust, norm, and networking). Therefore, it will create a balance of supply and demand in the market, which increases the economic level of East Java people.

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Company Strategy Determination in Food Company Using Swot Method

Cited by 6 publications

References 1 publication

The future of farm tourism in the Philippines: challenges, strategies and insights

The future of farm tourism in the Philippines: challenges, strategies and insights

Risk Assessment of Handling Loads in Production Process

Establishing Food Business of Local State-Owned Enterprises in Agriculture and Agribusiness

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