Como Ser Mulher na Publicidade: Femvertising e as “novas” representações do feminino

Bayone, Andrea Melo; Burrowes, Patricia Cecilia

doi:10.51359/2526-7884.2019.242586

Cited by 3 publications

(1 citation statement)

References 1 publication

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“…"According to a survey conducted by the National Confederation of Shopkeepers and SPC Brasil (CDL, 2016), 64.8% of women admitted that social networks influence their shopping habits." (BAYONE;BURROWES, 2019, p.27). In view of this, it is notorious that the online environment is a way to boost brand searches and disseminate products and services that benefit from femvesting.…”

Section: Rights -The Cdc the Civil Rights Framework For The Internet ...mentioning

confidence: 99%

Women's vulnerability in the digital consumer environment

Guimarães,

Benetti,

Verbicaro

2024

Contemporary Reflections: Exploring Social Dynamics in the Current Worl

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This article seeks to analyze the behavioral vulnerability of consumers in the face of consumer harassment aimed at the female audience in the digital environment, from an interdisciplinary perspective, delving into the sociological and psychological effects of harassment, showing the technological mechanisms that companies are using to conquer this target audience. It will seek to insert women in the new category of hypervulnerable consumers due to their lower economic empowerment in the market, especially when the phenomenon of sexist price differentiation and abusive advertising is identified, presenting legal alternatives for the adequate correction of the practices of transindividual reach. The research followed the deductive method and was based on national and foreign bibliographic research.

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Section: Rights -The Cdc the Civil Rights Framework For The Internet ...mentioning

confidence: 99%

Women's vulnerability in the digital consumer environment

Guimarães,

Benetti,

Verbicaro

2024

Contemporary Reflections: Exploring Social Dynamics in the Current Worl

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Analysis of the Main Determinants of the Russian Consumers’ Current Mood

Александрова¹

2020

Vestnik universiteta

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The socio-psychological phenomenon “consumer mood”, which is interpreted as an emotional and evaluative summary of the subjective understanding of the individual of various information elements that form the semantic structure of his implicit theory of consumption, has been investigated. A hypothesis has been put forward that the formation of the semantic field of the implicit theory of consumption of an individual is based on two system-forming factors: 1) the real purchasing power of the consumer, 2) the dynamics of his socio-economic status. In the event that both factors have negative actual indicators, the mood of consumer will be characterized by a negative emotional tone and high stability over time. The proposed hypothesis is confirmed by the revealing and analysis of the main determinants of the current mood of Russian consumers, and their subsequent comparison with the consumer sentiment index, identificated empirically.

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Corpos que vendem produtos: catálogos de cosméticos e assimetrias com a atual publicidade inclusiva

Malta

Santos

2021

ATHENEAD

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Pretendemos discutir a representatividade da mulher brasileira em catálogos de venda de produtos de beleza das marcas Avon Brasil e Natura. Partimos da observação não científica de um suposto novo posicionamento das marcas expresso em ações publicitárias, em que se percebe uma representação mais plural da mulher. Assim, nosso objetivo principal é identificar se esse novo posicionamento é também refletido em seus catálogos. A pesquisa se alicerça em uma etapa empírica de Análise de Conteúdo do corpus e interpretação qualitativa e teoricamente embasada dos dados, seguindo os pressupostos da Teoria Fundamentada em Dados. Em suma, concluímos que uma representação mais plural está centrada nas capas dos catálogos analisados, especialmente no que se refere à marca Avon Brasil, mas que o conteúdo geral continua a refletir um modelo de representação uníssono e excludente da mulher no que concerne à forma corporal, à manutenção da juventude e a fenótipos étnico-raciais.

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Como Ser Mulher na Publicidade: Femvertising e as “novas” representações do feminino

Cited by 3 publications

References 1 publication

Women's vulnerability in the digital consumer environment

Women's vulnerability in the digital consumer environment

Analysis of the Main Determinants of the Russian Consumers’ Current Mood

Corpos que vendem produtos: catálogos de cosméticos e assimetrias com a atual publicidade inclusiva

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