Community Interaction and Marketing Using 3D Coloring Augmented Reality in Zhongxing New Village

Lin, Cheng-Min; Lin, Tsung-Yi; Lin, Yu‐Ching; Wang, Chao-Ming; Dow, Chyi‐Ren

doi:10.1109/i-span.2018.00052

Cited by 1 publication

(1 citation statement)

References 5 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Lin and Chen [ 21 ] designed an AR application and Q&A system for marketing tourist attractions in Thailand based on tourism brochures. Lin et al [ 22 ] designed the identification of cultural relic cards and 3D coloring AR system to promote the new Zhongxin Village and promote the marketing of village communities to show cultural value and increase interaction with users. Boboc et al [ 23 ] proved that AR application plays an important role in promoting intangible heritage, and VR application (including AR) technology can help tourism products publicize cultural information and enhance cultural influence, which has great application potential for improving the cultural tourism experience of users [ 24 ].…”

Section: Literature Reviewmentioning

confidence: 99%

Study on Virtual Experience Marketing Model Based on Augmented Reality: Museum Marketing (Example)

Zhu

Wang

2022

Computational Intelligence and Neuroscience

View full text Add to dashboard Cite

With the development of emerging digital technologies such as Augmented Reality and Artificial Intelligence, Augmented Reality (AR) technology-enabled experience marketing model can bring brand new virtual experience to the users, improve the brand attitudes of users, and increase the use and purchase intention of users. Based on the theoretical basis of experience marketing and AR, the AR application of Guilin Museum was designed and developed by using Unity as the software development tool and using AR Foundation as the AR development framework. The implementation of this application was mainly based on face detection and tracking, image detection, and tracking in the underlying API of AR Foundation. Subsequently, an AR virtual experience marketing model was constructed based on the Schmitt strategic experience module, and the usage data of AR applications were collected. Furthermore, the collected data were analyzed and evaluated using SPSS and AMOS software, and the relationships and influences of sensory experience, emotional experience, thinking experience, action experience, and association experience on the brand attitudes of users and use intention and purchase intention in AR application were tested.

show abstract