“…This view implies a homogeneity of norms, values, and status among community members that places CBDs and their clients on equal footing in their everyday interactions (Cornish & Ghosh, 2007). Indeed, this view is supported by numerous quantitative studies, which find that CBD performance is consistent enough across various demographic characteristics—such as age, gender, and marital status—to conclude that willingness to perform and proper training are the most important determinants of distributor behavior rather than specific traits that correspond to particular target populations (Bertrand, Mcbride, Mangani, Baughman, & Kinuani, 1993; Bertrand, Pineda, Santiso, & Hearn, 1980; Kipp & Flaherty, 2003). …”