Communication Strategy Development of LPP TVRI in Implementing Nawacita and Sustainable Development Goals

Abstract

Indonesia signed the Sustainable Development Goals (SDGs) in 2015. Joko Widodo and Jusuf Kalla proposed Nawacita as a national development goal that must be achieved. Nawacita and SDGs have similarities that involve mass media. TVRI has an extensive network to implement Nawacita and SDGs through a development communication strategy as communication planning and communication management in disseminating messages to invite the community to be involved in development. This study aims to determine the development communication strategy of TVRI in implementing Nawacita and SDGs. Qualitative research methods by conducting interviews and documentation of various sources. From the research results it is known that the media can help to implement Nawacita and SDGs. In this case, TVRI as media that participates in helping the success of the government's role in implementing Nawacita and SDGs in Indonesia using development communication strategies, namely: media-based strategy by using national and local stations, Monitor magazine, new media (website www.tvri.go.id, Instagram @tvrinasional, Twitter @ TVRINasional, Facebook TVRI Nasional, Youtube TVRI Nasional and the TVRI Klik application), instructional design strategies (internal and external training), participatory strategies (audience journalism and institutional visits) and marketing strategies (programs and collaborations) that are tailored to the values of Nawacita and SDGs.

Unravelling the Two-Step Flow: A Social Network Analysis of the Indonesia U-20 World Cup Cancellation Discourse

“…The emergence of a hashtag related to Erick Thohir can be considered a buzzer, as referred to previous research, buzzers act on social media by disseminating topics and techniques using narrative writing, creating hashtags, conducting online conversations on social media, and creating creative images and video content [41]. Also, in the previous research the presence of hashtags can show movement the digital opinion can create mobility in a communication network [42]. So that using the hashtag #GueBarengErickThohir on the Indonesian U20 World Cup issue concludes that taking advantage of buzzers in social media campaigning is possible to increase popularity, especially Erick Thohir's as Chair of PSSI and increase Erick Thohir's popularity as predicted as one of the presidential candidates in 2024.…”

Pola Baru Pengelolaan Media Digital Dalam Instagram @humasjogja

“…According to Irwansyah (2018), the media plays an important role in providing information and provoking public discussion. This will promote better governance and assist residents to hold the government accountable for managing their communities (Ramadhani et al, 2020). This fact changes people's behavior in seeking information, they switch from print media to online media, such as websites.…”

Sustainable Development: Looking at the Gunong Kleng Village Government Strategy in Implementing Sustainable Development in Meureubo District, Aceh Barat Regency

“…In addition, the main goals of this plan are to end and eradicate poverty, reduce inequality and improve people's welfare (Masuda et al, 2022), provide equitable distribution of basic education for children, provide gender equality and empower women, reduce child mortality, prevent the occurrence of HIV. /AIDS (Prasetyawati, 2018), or transmitting other diseases that can harm the community, protecting and empowering the environment, and utilizing global partnerships for development (Luebker, 2017;Ramadhani & Prihantoro, 2020;Zhou et al, 2022).…”